Sustainability and Cost Savings: The Business Case for In-Mould Labels

Posted by Aldrick Walker on September 28th, 2023

We're taking a wild ride through the Aussie outback of IML, so grab your Akubra and let's get started!

IML: The Unsung Hero of Packaging

You might be thinking, "What the bloomin' heck are in-mould labels?" Well, listen up, because IML is like the MacGyver of packaging labels. It's not your stick-on, peel-off label – oh no. IML gets right in there, bonding with the packaging material during the moulding process. It's tough as nails and looks as snazzy as a Sydney sunset.

The Sustainability Twist

Now, here's where the magic happens. In mould labels can be a sustainability superhero for your business, and here's how:

• No More Label Waste: Say goodbye to heaps of label backing and adhesive waste. IML becomes one with the packaging, so there's nada to toss in the bin.

• Recyclable Galore: Because it's part of the packaging, IML doesn't mess with the recycling process. You're not left with sticky labels gumming up the works.

• Less Energy, Less Carbon: The production process for IML uses less energy than traditional labels, reducing your carbon footprint. It's like giving Mother Nature a high-five.

• Durability for Days: IML can take a beating and still look dandy. That means fewer damaged products ending up in landfill and more happy customers.

Counting the Dollars

Now, let's talk brass tacks, mate. How does all this sustainability jazz translate into cost savings for your business?

• Less Material Waste: With no label backing and adhesive waste, you're not throwing money in the bin.

• Streamlined Production: IML reduces production steps since the label is integrated during moulding. That means quicker turnaround and less labor costs.

• Fewer Returns: Durability means fewer damaged goods and fewer returns, saving you a pretty penny.

• Sustainable Branding: Consumers love businesses with an eco-friendly vibe. Show off your IML packaging, and you'll attract the green-conscious crowd.

A Real Aussie Success Story

Now, let's take a peek at a ripper Aussie business that's nailed the IML game: Tim's Tasty Tidbits.

Tim's Tasty Tidbits: A Case Study

Tim's Tasty Tidbits, a small family-owned snack company in Adelaide, decided to give IML a fair shake. They switched from traditional labels to IML for their chip packets, and here's what happened:

• Reduced Waste: Their label waste? Zip, zilch, nada. No more label backing and adhesive mess to deal with.

• Faster Production: With IML, the labels became part of the chip packet during moulding. Tim's production speed revved up like a ute on a straight highway.

• Happier Customers: Customers raved about the sturdy chip packets. No more crushed chips on arrival meant fewer refunds and more repeat business.

• Green Image: Tim's Tasty Tidbits proudly displayed their eco-friendly IML packaging on their website and social media. The green-conscious crowd flocked to their snacks like seagulls to a hot chip stand.

The IML Checklist

Alright, you're sold on the idea of IML, but how do you know if it's right for your business? Fear not, we've got a handy checklist to help you figure it out.

1. Packaging Material Compatibility

IML works best with certain materials, like plastics. Check if your packaging material is a good match for IML.

2. Volume and Production Speed

IML shines when you're producing a decent quantity of products. If you're making just a handful, it might not be worth the switch.

3. Design Flexibility

Want your packaging to look snazzy? IML offers high-quality, full-color graphics that'll make your products pop.

4. Sustainability Goals

If you're on a mission to reduce waste and lower your environmental impact, IML is your mate.

5. Budget Considerations

While IML can save you money in the long run, there might be upfront costs for new equipment or molds.

The Wrap-Up, Mate

So there you have it, a fresh take on sustainability and cost savings with in-mould labels. It's not your average yawn-inducing article, that's for sure!

IML isn't just another buzzword; it's a game-changer for businesses looking to reduce waste, save some dollars, and make a greener footprint. But remember, it's not a one-size-fits-all solution. You've got to weigh the pros and cons, just like you would before adopting a new four-legged friend.

So, saddle up, Aussie entrepreneurs! Explore the world of in-mould labels and see if it's the right fit for your business. Who knows, you might just find yourself on the path to sustainability and cost savings, blazing a trail as bold as a kangaroo in the bush.