Quick Service Restaurants (QSRs) Leverage Dynamic Digital Menu Boards for Improved Customer Engagement and Sales Growth.

Posted by Rex Conner on November 1st, 2023

In the rapidly evolving and fiercely competitive realm of food service, Quick-Service Restaurants (QSRs) are leveraging the dynamic content capabilities and flexibility of digital menu boards. This strategic use aims to elevate the visual appeal of their offerings, which fosters more engaging interactions with customers, and ultimately amplifies sales.

“In contrast to traditional static menus that require frequent reprints and replacements whenever menu adjustments are needed, digital menu boards seamlessly integrate with point-of-sale systems (POS), allowing for easy customisation and real-time updates of menu items, prices, and promotions. This ensures that customers always see the most relevant and current menu items and offerings," explains Coenie Ellis, Account Manager at Moving Tactics, the leading digital signage solutions company in South Africa. “Digital menu boards also enable impactful screen takeovers, featuring rich and visually appealing content, thereby assisting customers in making informed choices and providing them with an aesthetically pleasing ordering experience. By simultaneously flighting content across several screens, QSRs can grab the attention of customers’, showcase their offers and promotions, and keep their content consistently fresh and engaging.”

“Additionally, digital menu boards serve as a valuable instrument for conducting A/B tests and trialing new marketing products.For example, after conducting exclusive tests of new goods on digital menu boards within Steers, one of their well-known QSR brands, our client Famous Brands, Africa's leading branded food services franchisor, observed a significant increase in sales volume compared to static printed menus. They also saw a notable improvement in the overall customer experience,” according to Ellis.

Within the Quick Service Restaurant (QSR) industry, digital menu boards offer a wide range of essential features and customisation possibilities. These encompass customising menu board installations to align with the QSR's look and feel, adapting content to meet brand specifications, and dayparting to showcase different menu items at various times of the day. In addition to customising content for specific outlets,  QSRs can also increase revenue with targeted upselling of specific menu items. For enhanced longevity and reliability, Moving Tactics' digital menu boards are furnished with commercial-grade screens supported by a remarkable 36-month warranty, ensuring both versatility and peace of mind.

“Digital menu boards, when integrated with retail analytics, provide QSRs with valuable information and crucial insights that can enhance the customer experience and substantially impact the bottom line. By utilising data about customer behavior and preferences, QSRs can introduce customised promotions and special offers that align with individual purchasing habits, resulting in a more immersive customer experience.” Moreover, Ellis notes that some of this customer behavior data can be sold back to interested clients, further increasing their profitability.

In summary, digital menu boards prove to be a cost-effective and invaluable communication and engagement tool for Quick Service Restaurants, aiding them in meeting consumer demands and adapting to changing market conditions.

To learn more about our customised digital menu boards,  click here.