Pay per Click Service: How is It Helping to Boost Your Campaign?

Posted by David Levy on August 4th, 2016

Paid search advertising is one of the most widely used search marketing tactics by online businesses who wish to see fast improvement in their web traffic. Also referred to as Pay Per Click advertising, this online marketing practice is essentially based on sponsored links purchased on websites, search engine results pages, content sites, or blogs. Google AdWords is one of the most popular PPC platforms that businesses implement in order to tap into the huge audience that the search engine reaches. Paid search allows you pay a certain fee to have your website featured or displayed on the SERP when a user types in keywords or key phrases that you are targeting. These are ads that you yourself create to attract and direct viewers to your site. Depending on your PPC plan, the fee you pay for this kind of service is usually based on the number of clicks or views on the ads. 

A competently managed and optimized campaign can truly be a cost-effective means to market your business online. PPC ads for instance, can compliment your inbound marketing efforts as you get to reach out to site visitors who are already interested in the product or service you are offering, as evidenced by their search and their click. PPC ads also maximize the power of your online campaign and allow immediate results while waiting for your search optimization efforts to kick in. The following are other ways by which PPC services help boost your online campaign: 

• Not only does PPC offer faster results, it can be deployed even quicker, given that you have done prior keyword research.
• Pay per click campaigns expand your reach as you become more visible to your online audiences by being prominently featured in SERPs. This means more traffic sent to your website, which in turn helps you establish a reputation as a leader in your niche.
• PPC focuses your traffic. With highly targeted traffic coming in, you will have greater chances of entertaining visitors that are more likely to convert, thus reducing your bounce rates while increasing your conversions. Additionally, PPC ads can easily be scheduled around your best sales periods and within specific geographic regions where your best converters are.
• PPC is also a great tool to test keywords, which helps you improve full site optimization as you weed out keywords that don't perform well and optimize for those that are bringing in the numbers. 

About the Company:

Envivo Digital is one of the leading online marketing agencies in Canada. It is a service-based agency that provides its clients customized solutions to grow their business and achieve online success. With over 15 years of experience and expertise in the fields of Advertising; Content Marketing; SEO; AdWords; and Internet Technologies, Envivo Digital offers their clients the tools needed to maximize and monetize their global online presence.  Contact: 514-619-8757