6 Reasons to Choose Magento for e-Commerce Website Development

Posted by John Lee on August 8th, 2016

People have become skeptical when it is about e-commerce website development. Over the recent years, Magento have become a favorite e-commerce platform for the start-ups. The popularity of Magento is growing at an alarming rate. Owing to various customization options offered by Magento, it is the best option for choosing e-commerce platforms for your online store development. It allows you to build your e-commerce website in limited budget. There are many reasons which make Magento the best choice for e-commerce website development.

Open Source

Being an open source, Magneto is the best platform that makes it accessible for usage, cost, and flexible for the developers. This makes it usage more secure. This is one of the major benefits that Magento is considered over the other e-commerce platforms.

Extraordinary Features

Magento offers extraordinary features which are required to run an e-commerce website. The features incorporate customer accounts, product browsing, and catalog browsing. The advanced search features give a better outlook to the entire e-commerce website. Along with it also provides advantages like order management, payment processing gateways, and marketing. Magento Development Services is also well equipped with marketing and promotional tools enhancing the look and feel of the e-commerce website.

Cross Browser Compatibility

One of the best features which make Magento one of the favorite e-commerce platforms among the merchants is cross browser compatibility. This feature also provides the merchants with the benefit of developing additional websites on the unique domains.

SEO Friendly

SEO functions are important for the better ranking of the website on the different web search engines. The Magento is designed in a way that it is SEO friendly due to various features. Magento has it’s built in, Meta tags, clean URLs and HTML. Magento also supports SEO optimized descriptions and site navigation ensuring the better ranking of the website in the search engine results. 

Sales and Google Analytics Integration

Nowadays, for advanced marketing tools, one of the important features is Google Analytics. Due to the integration of sales and store tracking features allows the merchants to track the sales record, and traffic on the website. The feature integration also enables the merchants to evaluate the performance of multi-store along with the facility of report filtering done by the customers from one page. Therefore, magneto is preferred by the start-ups to use it for the development of e-commerce website.

Market Place

As a market place, the Magento connect comprises of various extensions that aids in customization of the Magento online stores. The Magento connect also features some of the beneficial modules which are used by the Magento community and the enterprise. With the availability of a lot of apps along with review and ratings which help you decide the better option.

Magento is the perfect and profitable e-commerce solutions whether you are new to e-commerce world or wish to upgrade it to a better level. With the different versions available, at times it becomes difficult to analyze which is better. It is a wise idea to implement Magento for making an e-commerce website development.