Breaking Boundaries: Methyl Ester Ethoxylates Gain Momentum in Industrial Cleaning and Beyond

Posted by Jack Martin on November 15th, 2023

The methyl ester ethoxylate market has grown at a moderate pace over the past five years owing to the increase in demand of methyl ester ethoxylate for industrial cleaning and domestic cleaning applications. Currently, the methyl ester ethoxylate market is dominated by various key players, such as Huntsman Corporation (U.S.), KLK OLEO (Malaysia), Lion Corporation (Japan), Ineos Group Limited (Switzerland), and Jet Technologies (Australia).

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New product developments/launches were undertaken in the past few years by Lion Corporation. Other companies have not taken part in major developments in the methyl ester ethoxylate market; however, there is scope for developments as the demand for methyl ester ethoxylate is rising. New companies are also expected to enter this market.

In February 2016, Lion Corporation introduced TOP SUPER NANOX, a super-concentrated liquid laundry detergent. Methyl ester ethoxylate and a lift out (LO) ingredient are its primary raw materials. This improved the position of the company in the concentrated liquid detergents segment.

In February 2013, Lion Corporation introduced an improved version of TOP NANOX, a super-concentrated liquid laundry detergent used for removing grimes and sources of odor. This product has methyl ester ethoxylates as a raw material. It is the successor to TOP NANOX, a product introduced in 2010.

Huntsman Corporation is one of the leading producers of methyl ester ethoxylates. It operates through five business segments, namely, polyurethanes, performance products, advanced materials, textile effects, and pigments & additives. It has more than 100 manufacturing and R&D facilities in over 30 countries. It is involved in producing eco-friendly surfactants made from oleochemicals derived from coconut, soybean, and palm oils. These products help the company reduce its carbon footprint.

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KLK OLEO is involved in developing renewable resources such as palm oil and its derivatives. It has vertical integration wherein it produces its own raw materials such as palm oil and has exclusive ownership and management of the entire supply chain. It has its own palm tree plantations and mills through which it produces and processes its raw materials. This makes it possible for the company to maintain the quality of its finished products and also have control over its feedstock supply.