Unilever Launches Multi-Brand Partnership, Atos Secures IT Contract for UEFA EURO 2024

Posted by World Wide Tickets And Hospitality on December 8th, 2023

IT giant Atos and consumer goods company Unilever have signed contracts with UEFA Euro 2024, the governing body for European football. These partnerships will see both companies playing key roles in upcoming UEFA events. Unilever and the Union of European Football Associations (UEFA) have announced today the designation of brands from Unilever's Nutrition and Personal Care Business Groups as Official Sponsors of the UEFA European Championship 2024.

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Among Unilever's well-known household brands participating in EURO Cup 2024 are Hellmann's, Calve, Knorr, Colman's, Amora, and The Vegetarian Butcher in the Nutrition category. Additionally, leveraging Unilever Personal Care's history of sponsoring major sporting events and fostering a passion for sports at the community level. Official Sponsors include Rexona (known globally as Sure, Shield, and Degree), Dove Men+Care, Axe (Lynx in the UK), Radox, and Dusch Das.

As the world's most widely embraced sport, with an active following from 67% of Europeans1, millions of individuals will unite in their shared passion for the game. Projections indicate that the UEFA EURO CUP is poised to draw a cumulative live audience of 5 billion people globally. The tournament is set to host 2.7 million fans in person, who will witness 51 matches unfold across 10 German cities.

This unprecedented convergence of fans from across the globe is expected to create a vibrant and electric atmosphere. They gather to celebrate the excitement of the EURO 2024 Final. The tournament promises to be a showcase of skill, determination, and camaraderie, captivating the hearts of both devoted football enthusiasts and casual viewers alike.

 Anticipating the Cultural Phenomenon of UEFA EURO 2024 in Germany

With matches taking place in iconic German cities, each venue will contribute to the rich tapestry of the tournament, adding its unique flavor to the football festivities. As anticipation builds, the world turns its attention to this premier football event. UEFA EURO CUP 2024 is poised to transcend borders, fostering a sense of unity through the universal language of the beautiful game.

Beyond the stadiums, the tournament is set to embrace the digital era. Providing fans with immersive experiences and unprecedented access to the action. As technology intertwines with the spectacle of football. EURO 2024 Germany is not only a sporting event but also a cultural phenomenon that resonates globally.

As the countdown to EURO Cup Germany begins, the world eagerly awaits the kick-off, anticipating unforgettable moments. Thrilling victories, and the forging of new memories that will resonate with football enthusiasts for years to come. Fulvio Guarneri, Personal Care General Manager in Europe, expressed his enthusiasm, stating.

"It is a matter of great pride for us to lend our support to UEFA EURO 2024. Our Personal Care brands are dedicated to assisting individuals in feeling clean, confident, and actively participating in sports. This presents a wonderful opportunity for us to connect with the millions of consumers who will be uniting during the tournament, whether they are passionately supporting their national teams or fostering a love for football within their communities."

Guy-Laurent Epstein, Marketing Director at UEFA, expressed his excitement about the partnership with Unilever for UEFA EURO 2024, stating, "We are delighted to announce our partnership with Unilever for UEFA EURO 2024, a collaboration that celebrates a shared passion and commitment to connecting with football fans across Europe and the world.”

Atos Takes the IT Helm: Core Services for a Seamless UEFA Euro 2024 Final

“Unilever's nutrition and personal care brand portfolio reaches billions of people every day, and I am confident that together. We will bring a new dimension of engagement and excitement to fans everywhere." This collaboration underscores a mutual dedication to enhancing the football experience for enthusiasts on a global scale.

Leading up to and throughout the tournament, Unilever's brands will collaborate with key retail partners across Europe to create opportunities for shoppers to win tickets and enjoy special fan experiences. These brands will actively participate in official fan zones during the EURO CUP 2024 tournament. In a separate development.

IT services company Atos has been awarded the contract to provide core IT services for next year's European Championship 2024 in Germany. Atos will play a crucial role in IT planning and the delivery of core operational systems for UEFA Euro 2024. With 24 teams competing in Germany in June and July.  The IT services will be vital in supporting the participants, fans, and the media, both on-site and through remote services.

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UEFA plays a pivotal role in providing Business-to-Business (B2B) systems to its clients. Particularly international broadcasting companies. One of the key offerings is the football service platform.  A comprehensive system that stores and disseminates both historical and current UEFA football data to external broadcasters and media outlets.

This valuable data encompasses information on fixtures, results, line-ups, standings, and statistics, enhancing the coverage and analysis provided by media partners. Beyond data provision, UEFA's systems extend to addressing the logistical complexities inherent in organizing football events of such magnitude. These systems support the coordination of thousands of participants and hundreds of thousands of spectators.

Atos' Global Expertise: IT Support Structure for the Success of European Championship 2024

They include accreditation and access control systems to manage entry permissions. As well as solutions for venue parking, transportation, catering, and guest management. Moreover, UEFA incorporates mobile services that enable spectators and fans to actively engage with the event online. Fostering a dynamic and interactive experience for all involved.

Atos is set to provide comprehensive on-site and remote support for EURO 2024 from various locations. A dedicated team, including IT managers, application coordinators, and service desk operators, will be stationed in all 10 stadiums hosting the matches. Additionally, IT personnel will be present at the international broadcast center in Leipzig, serving as the location for UEFA's IT command center.

Teams stationed in Switzerland and Spain will also offer remote assistance as part of the comprehensive IT support structure. As the governing body of European football. UEFA operates as an association of associations, embodying a representative democracy. With 55 national football associations under its umbrella.

UEFA pursues various objectives, including addressing all matters related to European football. Promoting the sport in a spirit of unity, solidarity, peace, understanding, and fair play. UEFA is committed to safeguarding the value of Euro Cup 2024. Promoting, and protecting ethical standards and good governance, fostering relationships with stakeholders in European football.

Pioneering Connectivity in the EURO 2024

Supporting and safeguarding its member associations for the overall well-being of the European game. UEFA's Events CEO, Martin Kallen, expressed anticipation for creating an extraordinary digital experience for football fans and the European football community during the tournament. Leveraging Atos' extensive expertise as an IT partner in major sporting events.

UEFA is enthusiastic about collaborating to deliver the most connected UEFA European Championship 2024 ever. Patrick Adiba, CEO of Atos Major Events, shared the excitement, stating that Atos is eager to work alongside UEFA to provide a seamless experience for everyone involved in the tournament. Football fans, media, and all stakeholders.

Atos aims to utilize his core expertise to successfully engage football fans worldwide and ensure the success of the competition. It's noteworthy that Atos serves as the global IT partner and chief IT integrator of the International Olympic Committee (IOC) as well. In addition to its role in UEFA EURO 2024. Atos provides technology and services for the Olympic Games Paris 2024, operating from its recently opened technology operations center.

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