How Online Ordering Is Helping Restaurants

Posted by harryjason on August 12th, 2016

Are you too lazy to leave the comforts of home to enjoy your favorite pasta dish?  You don’t need to go out your way to enjoy your favorite food as online ordering for restaurants has become the latest trend in the restaurant business.

A 2015 Pew Research Study reveals that nearly 7 out of 10 adults in the United States own a smartphone, while 73 percent of the population has a laptop or PC. This underlines the need for restaurants to have a POS and online ordering system to capture a significant number of clients who prefer to stay home but willing to pay an extra buck for their favorite dishes to be delivered right at their doorstep.

The following are several benefits that restaurants are getting from having an online ordering system:

1. Increased sales

Because restaurants can deliver their meals to customers who are at home or in the office through online ordering and delivery driver management, these businesses stand to increase their sales significantly.

An online and mobile food ordering company recently commissioned a study that revealed restaurants which tap an online ordering system stand to increase their sales by as much as 30 percent. 

2. Expanded reach

Small restaurants no longer have to open branches in certain locations to be able to tap  a particular market. A small pizza parlor in New York does not have to open shop in New Jersey to offer its unique food offerings. With an online ordering system, these small firms can expand their reach even without opening a new location.

Most online ordering systems have a large network, counting hundreds of thousands and even millions of subscribers. Restaurants can thus get a slice of a huge market despite not opening a new branch.

3. Improved operations

Online ordering platforms can also improve the internal operations of restaurants as it can significantly cut down order processing time. The old process of taking orders over the phone has proven to be inefficient, resulting to errors due to miscommunication. Moreover, taking orders over the phone can take minutes, unlike online ordering which can take less than 30 seconds.

With online ordering, restaurants can free their staff from having to take customers’ orders over the phone. Instead, they can focus on filling orders and even improving the dine-in experience of customers who come to their restaurants.