Looking for your Perfect Supplier of LED Lights in China

Posted by Heiwhite on December 30th, 2023

LED lighting is a very large industry, with many people working in it, including factories, distributors, retailers, engineers, traders, and exporters.

There are many LED products that can be bought with cheap prices and fast delivery in China because of its strong industrial base. Many foreign friends in other countries also buy LED products from China and sell them there.

When you want to sell lighting products, you must know how to choose suppliers in China. However, this is not an easy task. Through my experience, I will introduce you to the factors you should consider when selecting a supplier as someone who has worked in the lighting industry for 12 years.

Chinese suppliers are often found through Alibaba, Google, and Global source, but the truth is that it is not as simple as that, and there are several things you need to consider.

1. The product needs to meet the needs of the market or project

Rgbw led strip products are tailored to meet the needs of different markets. If you are just starting out, it is recommended that you choose an experienced supplier who will provide you with products that meet your needs. This will allow you to earn the first pot of gold quickly. One of our clients achieved a turnover from 0 to 1,000,000,000 US dollars after following our advice. Therefore, it is crucial to choose a product that meets market needs.

Experienced suppliers will recommend suitable solutions to you based on your project needs, and they will tell you what to look out for when using them. This is why an experienced supplier is very important.

2. Factory or trader? Which is better?

Both factories and traders can be chosen, because compared to factories, traders may offer better service from their salesmen and have a greater variety of products. It is important to avoid working with traders in Soho or with small companies with a few employees, since this kind of company has a higher risk.

A growing number of customers prefer to buy LED products directly from the factory since competition in the market is fierce. By buying direct from the factory, the price will be lower while maintaining the same level of quality. Moreover, Chinese people have a high level of English nowadays, and their salesmen have been able to provide customers with professional and efficient service.

3. OEM and ODM services

The cost of developing the market is extremely high, and we prefer to promote our brand while selling our products. Therefore, adding our logo to the product or label can enhance brand awareness.

The parameters of the product must also be adjusted according to the requirements of the project for some special projects. As an example, LED strips may need special color temperatures, boards, lamp beads, brands of lamp beads, adhesive brands, etc. If we are to provide you with a smooth solution, we need a company that can work with customization.

Therefore, choose a supplier who can provide OEM and ODM services, so that you can expand your popularity and avoid some trouble.

4. Certifications

To avoid problems with customs clearance, make sure your suppliers have certifications that meet the mandatory requirements of your market.

The best way to ensure stable product quality is to choose a company that has quality management system certification, such as ISO9001:2015, ETL, etc. Companies with these certifications regularly have third-party companies audit the factory and ensure stability.

5. The company is excellent, but the salesperson I spoke with was awful

You sometimes know that the company's products and designs are very good, and the quality of the products is very consistent. However, business is not simply a company-to-company relationship, but rather a people-to-people one. The salesperson who follows up on your project may not be professional, knowledgeable about the products, or unwilling to communicate with you about your project due to having many clients. You will have a very bad experience if you do this.

6. Procurement of products

The importer often has to purchase accessories in small quantities in addition to bulk products. For instance, we have a customer who purchased 10,000 meters of LED light strips from us. He also needs us to buy 100 connectors and 100 meters of No. 24 red and black wire. It will be difficult for him to buy these things from other suppliers on his own, it will take a lot of effort, and payment will be difficult. Find a supplier who can provide procurement services. They can also assist you in purchasing related items in the future.

7. Many styles, small orders

There are some small customers, or new entrants into the market, who have a lot of orders, but very small orders, and the styles vary every time. In the engineering industry, for example, customers have different projects that require different products based on the requirements of the projects, such as different lengths, different powers, etc.

It is very troublesome and often unprofitable to take this type of order, but we will provide that service since many of our larger customers start with small orders.

8. Slow response time

The salesperson is expected to respond to customer emails slowly due to the time difference between China and abroad. However, if it takes more than 24 hours to respond, it is too slow. All our emails and messages will be responded to within 24 hours. Even when we are out of work, our salesmen will check emails and information at any time and try to respond to our customers as soon as possible. In case of urgent information, we may also call customers to resolve their problems as soon as possible.

9. If there is a quality problem, the salesman will disappear

There will always be problems with product quality as a factory. The main challenge is how to communicate with customers and resolve complaints from customers. After seeing the customer's complaint, many factories do not help the customer to solve the problem, but shirk their responsibility, and even never respond to the customer's email or call.

Video of a defective product is often sufficient for analyzing the cause and finding a solution; the worst solution is to send the defective product back to the manufacturer, where the cause can be determined.

Customer trust can be increased and long-term cooperation achieved by solving customer complaints smoothly.

10. Not willing to recommend new products to you

When you work with companies, some are reluctant to recommend new products because they think you won't purchase the old one if you buy a new one.

Markets are constantly changing, so if we are unable to provide the market with relevant products continuously, we will be eliminated.

Providing you with all of the lighting products at once will make you confused because there are so many styles available today. Ideally, you should tell the supplier what products you intend to use, and the factory will choose some cost-effective products for you according to your needs. The factory will no longer need to supply you with a quotation every time, which will prevent you from being confused.