Merge Duplicate Salesforce App To Eliminate Unwanted Dupes

Posted by Amit Gupta on August 18th, 2016

Data is omnipresent. It is one of those terms that we use as often as we sip tea or coffee. It would be great injustice to it if we were to describe the significance of data in everyday life in a few words. The applications of data are far beyond comprehendible to an ordinary layman. However, this ubiquity also means that it is susceptible to inadvertent, unintended and often-damaging alterations. Therefore, businesses around the world are flocking en masse to CRMs like Salesforce to skirt the scenario where the security of their crucial data is compromised. The promise of features, functionalities and apps to remove duplicate data in Salesforce has the power to capture the mindscape of potential buyers.

It is worth mentioning that most businesses want to secure and maintain the quality of their data irrespective of the complications involved. And perhaps this is the rationale for the massive switch to Salesforce by so many organizations around the world. No wonder the costs involved have simply failed to deter their endeavor to possess quality and duplicates-free data. Salesforce has native features to address most of the requirements of the users. There is a lack of default functionality to handle onslaught of duplicates. However, one can easily remove duplicate data in Salesforce thanks to App-Exchange.

The Salesforce AppExchange is an online repository of apps to solve various issues that native features simply can’t address. Some of the widely used apps are the merge duplicate records Salesforce apps. Almost all the apps with the same purpose are generally similar to each other. There are certain fine points that set them apart from each other in qualitative terms. Moreover, the apps also differ from each other when it comes to the type and frequency of usage. While some of the apps are free, some come at a price or charges. The apps that have distinct sets of add-on functionalities and those that offer customized and tailor made solutions are usually paid ones.

Hence, a lot of detailed research must be undertaken before a business opts for a merge duplicate records Salesforce app. The app must possess all the requisite functionalities but it must be cost effective at the same time. Unwarranted and unnecessary features are no good except for jacking up the costs involved. Therefore, you must be quite judicious when looking out for an app on the AppExchange to remove duplicate data in Salesforce.