Make your real estate letters stand out with hand written marketing envelopes

Posted by Yellow Letters Complete on August 23rd, 2016

Every industry requires well-structured marketing methodologies and real estate is no different. Marketing communicates a message to your potential audience to make them aware of the service or product that you offer. Among a variety of marketing methods, one technique which has shown outstanding results over the past few years is the real estate marketing letters. However, alone a marketing letter is not sufficient to get the desired response. There are other things as well which you need to pay attention to in order to get the anticipated outcomes. For example, is the offer you are making backed up with a hand written and informative real estate marketing envelopes? A qualified real estate agent should always include a good marketing envelope when presenting an offer. It is to be noted that the way real estate marketing letters are important to get a good response rate, in the same way, envelopes should also be taken care of that they have good hand written content when it is received by the prospective clients.
 
Why do you need to have a great real estate marketing envelope?

Do you know that on an average,  a recipient spend only 7 seconds with the envelope? They look at the envelope and instantly decide whether to open it or not. Provoke enough curiosity and they will rip it open. If you happen to miss the opportunity, the letter will go straight away to the trash can. So, you need to find out how to get prospects to open your envelope that too with interest.  
 
Top tips to create an outstanding real estate marketing envelope
1.Design: The way your home’s exterior can crack a deal, so too can the look of your marketing collateral. The design of your envelope can do the talking for you. But you need to take note of what exactly are you communicating to clients and prospects through your design. Just step back and look at the design from your clients’ point of view. You may consider a third party perspective or just use the online resources and figure it out does it have a professional look or does it stand out from the rest.  
 
2.Hand-written marketing envelopes: Hand-written marketing envelopes can incite curiosity and entice the recipient to find out what's inside. In a scenario, where printers are readily available, handwritten envelopes are rarely available. A hand-written content will add a personal touch to your offer and would increase the chances of recipient opening it.  
 
3.Don’t use the white envelope: Use off size envelopes and random colours. These can attract more attention and can potentially convert the lead into sales. You just need to make your marketing envelopes stand out so much that you are satisfied that you left no stone unturned in marketing your business.  
 
Hand-written marketing envelopes can work wonder for your real estate business. You just need to find out the right agency that can provide you with the professional assistance for all your marketing needs.