PPC Competitive Analysis: A Step-By-Step Guide (+ Checklist)

Posted by Olio Penman on February 28th, 2024

In this competitive business world, running paid campaigns is necessary, but proper research and analysis should exist. Performing a PPC (Pay-Per-Click) competitive analysis can provide valuable insights into your competitors' strategies, keywords, and ad performance. Here, I want to give you more insights on it step by step.  

Identify Competitors:

You should know your market competitors when you have a business and want to reach your business goals. Start by identifying your main competitors in the PPC space. You're directly competing with these companies for the exact keywords and audience. So, after placing the competitors, choose the right keywords. 

Compile a List of Keywords:

Several online tools are available, so choose tools like Google Keyword Planner, SEMrush, or Ahrefs to identify the keywords your competitors are bidding on. This will give you an idea of their target keywords and the search terms they're registered on. This can help you have the extra edge in the market. PPC services in India can guide you better and suggest the best to go into the market because every penny spent is essential. 

Analyze Ad Copy:

Look at your competitors. Try to pay attention to the messaging, offers, and CTAs (Call-to-Actions). This can give you insights into what resonates with your target audience—so hire a professional PPC service agency to work on it. Otherwise, your time and money go in vain when you don't have PPC company experience. 

Review Landing Pages: 

Visit the landing pages linked to your competitors and analyze the design, content, and conversion elements. This can help you understand their funnel and how they're traffic. Ultimately, business owners need a good amount of traffic to the site to use their services or buy products. So, it is necessary to follow it. 

Assess Ad Extensions:

Take note of the ad extensions your competitors are using. These can include site links, callouts, and structured snippets. Ad extensions can improve ad visibility and CTR (Click-Through Rate). Many Mumbai SEM companies suggest it to the brands as it is showing better results. 

Monitor Ad Placement:

Placement is essential and experienced Mumbai SEM agencies have been doing it well. It is important to note where your competitors appear on the SERPs (Search Engine Results Pages). This can help you understand their bidding strategies and which positions they're in.

Track Ad Performance: 

The best SEM companies use tools like Google Ads, SEMrush, or SpyFu to track your competitors' performance. Look at metrics like CTR, CPC (Cost-Per-Click), and ad position over time. It can give you clarity over the PPC campaign to move forward. 

Assess Budget and Bidding Strategy:  

Estimate your competitors and bidding strategy based on their ad frequency, position, and keyword competitiveness. The quality analysis can help you invest and expect much business. 

Identify Trends and Opportunities:

Based on your analysis, identify trends, patterns, and opportunities you can leverage in your PPC campaigns. Following this, you need a leading SEM agency in Mumbai to achieve your business goals. 

Performing a PPC competitive analysis can help you refine your PPC strategy, improve your ad performance, and stay ahead of the competition. To achieve it, you should follow the above mentioned steps.