In February, the heavy truck market was indifferent. Is there still a chance in March?

Posted by bruce zhu on March 3rd, 2024

In February, the heavy truck market was indifferent. Is there still a chance in March?

The performance of this year's howo heavy truck market is very disappointing. In our in -depth interviews, the dealers said in unison that the opening of the year this year can be described as the deserted year in recent years, as if the air in the market has a little more dignified.

As a senior media practitioner in the field of commercial vehicles, the intuitive feeling of the beginning of the year this year is that manufacturers present a low -key posture in dynamic, activities and promotion. This does not completely mean that manufacturers' attention to the beginning of this year is not as good as in previous years. It is more implying that the market may slowly heating this year. Like a freshly poured tea, it takes time to slowly enter.

According to media data, the number of invoices in the heavy truck market in February decreased by 31%year -on -year.

First of all, this year's Spring Festival holiday was extended to 8 days, and then affected by severe weather conditions, it further delayed the process of resurgence in the logistics industry, as if nature was silently on the market for the market.

Secondly, as far as the supply and demand of goods transportation is concerned, overall, the supply of the logistics and transportation industry in February is still relatively lacking, like a silent wrestling. In addition, the lack of lack of large -scale infrastructure projects has also weakened the vitality of the industry to a certain extent, making the market a bit lacking vitality.

Third, the inventory of the heavy truck industry has continued to increase, like an expanding balloon. From January to March from the traditional peak season, manufacturers have been working hard to control the inventory, but in fact, excessive pressure inventory has always been a hidden rule in the industry, resulting in far more than actual sales data, just like a complicated market in the market. Game.

The current performance of the heavy truck market is worrying and challenging. Users are more cautious in buying decisions, and their attention to price and service quality has increased significantly, which has brought more tests to the market.

Facing the increase in sales pressure and the challenge of inventory management, it is urgent to adjust the strategy to stimulate sales and effectively manage inventory.

For dealers, they have to bear dual pressure, not only to respond to market weakness, but also have to face the business assessment of manufacturers. The sales inventory of some dealers has exceeded three, which has increased the operating burden, and the extension of the user's purchase decision cycle has made the dealer have to deal with the dilemma of "volume".

In the current cold situation, a dealer in East China said deeply that they were not willing to fall in a "roll" situation, but was driven by an invisible force. This kind of pressure allows only those powerful dealers can survive in the market, while dealers with ordinary strength have to consider transformation or falling into trouble.

It is worth noting that dealers should not be simply regarded as customers of manufacturers, but should be regarded as partners.

They expect manufacturers to provide more preferential business policies, such as more flexible financial support and reducing inventory requirements. This expectation reflects dealers' eagerness to gain more support and flexibility in the current market environment. However, a relatively conservative attitude of manufacturers may originate from a cautious observation of market trends, and may also be affected by multiple factors such as the macroeconomic environment.

The overall truck market may enter the trough, forcing all parties in the industry to strengthen cooperation and find growth opportunities. In the context of market downturn, technological upgrades and innovation will become a key direction for development. Manufacturers, dealers and users need to pay close attention to market developments, respond flexibly, and jointly explore development opportunities.

The elimination of the National Si is considered an opportunity, but its effect is limited. Even if the dealer does not prepare in advance, there is no chance of serving on the table.

When we visit the market, dealers are eagerly looking forward to the National Fourth elimination policy, but we must face up to the challenges. Market demand has been excessively consumed, and users' willingness to buy is also declining.

Over the past two years, all localities have successively launched policies to encourage the elimination of national fourth vehicles to stimulate the market, but the effect is not satisfactory. In the current competition in the stock market, explosive growth opportunities brought about by certain policies or large infrastructure construction have decreased.

It is unlikely that the National Fourth elimination policy brings new opportunities for the market like the National Third elimination policy launched in previous years.

In addition, the competition of the National Fourth Elimination will be more intense. Taking Shanghai as an example. It is expected that the Shanghai National Fourth Vehicles that need to be eliminated will be about 10,000, and there are about 100 dealers in Shanghai. This fierce competitive environment will make the market more difficult to make the market more difficult Essence

This reality forces dealers to be more cautious and pragmatic to cope with market changes, and combine their own products and service advantages to strengthen in -depth research on scenes and users. At the same time, they need to actively find new growth opportunities and business models to respond to market challenges and changes.

Looking forward to the sales of heavy trucks in March, the sales volume is definitely higher than February, but it may face a year -on -year decline.

Under the complicated impact of the overall macro environment, the domestic highway freight market is still in a state of downturn. Problems such as scarcity, excess capacity, and continuous freight rates are still plagued by the logistics industry. In this context, users' purchase needs are declining.

In addition, the level of high inventory in the industry may challenge the sales of new cars in March. This issue has been widely discussed, and excess inventory may have an impact on market supply and demand.

Although the overall sales may decline, the demand for gas vehicles after the Spring Festival will continue to be hot. Because the logistics industry still faces challenges such as more car cargo, shortage of supply, and the continuous decline in freight rates, costs are extremely sensitive to users. After the Spring Festival, the demand for heating has decreased, and the stimulus of sufficient international supply. It is expected that the gas heavy truck will continue in specific areas and scenarios after March will continue to be popular in 2023.

Under such a market situation, cooperation and communication between manufacturers and dealers are particularly important. Manufacturers need to respond more flexibly to market demand, provide dealers with more competitive support policies to jointly respond to market challenges. At the same time, dealers need to actively find market opportunities and explore a diversified business model to cope with uncertainty and challenges.

The future development of the heavy truck market will depend on the cooperation and efforts of all parties in the industry, as well as the keen insight and response capabilities of market changes. Only with joint efforts can we deal with the current market difficulties and create future development opportunities. In the new year, the heavy truck industry can usher in more challenges and opportunities and achieve sustainable and stable development.