Protein Supplements Market Is Anticipated To Witness Significant Growth Prospects With Rising CAGR By 2030Posted by Mrudula Anil Karmarkar on March 5th, 2024 San Francisco, 05 March 2024: The ReportProtein Supplements Market Size, Share & Trends Analysis Report By Product (Protein Powders, Protein Bars), By Distribution Channel (Supermarkets, Online), By Application, By Source, By Region, And Segment Forecasts, 2023 - 2030 The global protein supplements market size is expected to reach USD 10.8 billion by 2030, growing at a CAGR of 8.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing steady growth driven by several factors including shifting dietary preferences toward plant-based foods coupled with rising consumer awareness toward nutritional supplements. Consumers are becoming increasingly health-conscious as well as there is growing awareness of the potential health benefits associated with a plant-based diet. This trend has led to an increased demand for plant-based protein supplements, which are considered a healthier and more sustainable alternative to traditional animal-based protein sources. One of the main advantages of plant-based protein supplements is that they tend to be lower in saturated fat and higher in fiber than animal-based protein sources. They are also easier to digest, making them a popular choice for individuals with digestive issues or food sensitivities. In addition to the health benefits, plant-based protein supplements are seen as a more environmentally sustainable option than animal-based sources. The environment is impacted significantly by animal agriculture, including greenhouse gas emissions and water usage. By choosing plant-based protein supplements, consumers can reduce their environmental footprint and contribute to a more sustainable food system. The rise of veganism and vegetarianism has also contributed to the increasing preference for plant-based protein supplements. As more consumers adopt these lifestyles, there is a growing demand for high-quality, plant-based protein sources that can help individuals meet their nutritional needs. Furthermore, the emergence of online platforms and e-commerce websites has made it convenient for consumers to purchase protein supplements, which has further contributed to the growth of the market. Consumers can now easily compare prices, read product reviews, and purchase supplements from the comfort of their own homes. Recognizing the immense growth potential of protein supplements for sports and nutrition, the market players are engaging in various strategies to leverage this demand. For instance, in October 2022, The Vitamin Shoppe joined forces with Warner Bros. Consumer Products to introduce DC flavors by BodyTech. This range of pre-workout, protein, creatine, and other premium supplement products is inspired by the iconic superheroes and super-villains of the DC Universe, offering customers a new and exciting way to incorporate their favorite characters into their fitness routine. The Wonder Woman Sherbet Whey Protein Isolate, for instance, has high concentrations of BCAAs, is low in lactose, and contains fast-absorbing, high-quality protein. Request sample report of Protein Supplements Market@https://www.grandviewresearch.com/industry-analysis/protein-supplements-market/request/rs1 The key growth driving factors include the shift toward novel plant-protein sources and increased demand for supplements that aid in faster muscle recovery. A rising number of consumers globally are seeking sustainable, animal-free, and non-GMO sources of protein. For instance, the U.S. has witnessed significant growth in the consumption of plant-based meat, driving the demand for plant-based protein ingredients. Protein Supplements Market Report Highlights
Cereal proteins and oilseed-based proteins are being used in new formulations by several manufacturers. Increasing government support for the plant-based protein industry is also contributing to market growth in North America. For instance, the Government of Canada is focused on commercializing new plant-based ingredients for food, livestock feed, and aquaculture industries. In June 2020, the Canadian Prime Minister announced a USD 100 million grant to an animal protein alternative company, Merit Functional Foods. The funds will be utilized by the company to set up its production plant in Canada. Furthermore, the application of proteins has increased in the sports nutrition and dietary supplements markets due to the growing demand for fortified ingredients, plant-based protein sources, and products with high stability and longer shelf life. Production methods influence the quality of protein ingredients and the end products, such as protein bars, protein powders, and beverages. Certain proteins, such as wheat gluten and hemp, are associated with a starchy, bitter, and distinct aroma. The market is undergoing major improvements in manufacturing methods to address this issue and remove tetrahydrocannabinol (THC) from hemp seeds. Applied Food Sciences has improved the method of extracting protein from hemp seeds by including an additional step. Removing the outer shell of the hemp seed results in an ingredient free of the bitter and pungent flavor associated with hemp. Protein Supplements Market Report Scope
The plant-based protein segment is expected to showcase the fastest CAGR of 8.8% during the forecast period. The rising consumer awareness regarding a healthy lifestyle is driving a shift toward new protein sources. Despite the high demand for animal-based proteins, several consumers are switching to a vegan diet owing to concerns regarding animal welfare and the meat industry’s impact on the environment. Furthermore, microencapsulation technologies are gaining prominence in the protein supplements industry. Manufacturers use these techniques to achieve the controlled release of an ingredient in the human body. Microencapsulation of active compounds like minerals, vitamins, proteins, and omega-3s protects these compounds from oxidation reactions and loss of nutrients. Spray drying is among the most widely used techniques for encapsulating bioactive food ingredients such as fats, proteins, enzymes, and vitamins. List of Key Players in the Protein Supplements Market
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