Branded Promotional Pens are a Great Way to Make Your Mark

Posted by Express Promo on August 26th, 2016

Corporate and business gifts are a great way to increase the brand recall and recognition of a company and its products. Investing in branded promotional pens can create a solid impression in the minds of current and potential customers and clients. Organizations can easily stand out with tasteful and elegant branded promotional pens. Using branded promotional pens also helps a business make a statement about its desire for quality by choosing a recognizable and reputed brand for the gift. 

An organization or a business establishment can redefine its image and showcase the company’s brand image with style, class, and elegance by making use of such pens as promotional gifts. Such a gift can attract a customer to take a better look at what you actually have to sell. It can easily sway potential customers who may be on the fence over to your side. It also works to reaffirm relationships with clients and partners. For a small initial price, it is a great way to ensure a high return on investment. 

The idea of a corporate gift is also to open a window a window for a continued conversation. An expert salesman will know how to time their pitch with a perfectly timed gift. They can judge from various signs and body language the opportune moment to hand over a classy and high-quality gift. All this can be done without interrupting the actual flow of the conversation. 

Corporate and business gifts are a cost-effective and high-impact method of building or reinforcing a brand image. Branding with promotional pens allows an organization to add a dash of class and sophistication to its wide range of products and services. Moreover, it provides a strong platform for the business to showcase its logo and brand name. This is then embedded in the minds of the recipient whenever they use these pens. Customizing these branded promotional pens with laser engraved letters and official company logos or messages generate further value. 

Using a branded promotional pen, one can get creative and share contact information as one would with a business card. Leaving a tangible branded promotional pen along with the contact information printed or engraved or even a pristine pen accompanied by a regular business card can have a major effect on recall and influence decisions in a subtle way. 

Many businesses and organizations have realized that promotional products such as a branded promotional pen can help with positioning their brand, products, and services while complementing a complex marketing strategy. Promotional branded pens with the company name and logo can thus be considered as an important part of the marketing budget. 

Branded promotional pens facilitate the branding process and help improve the company’s public image. It acts as a reminder of the company’s products and services while converting the target audience into regular clients. It is less expensive and more effective than most other forms of advertising and marketing strategies. 

About The Company

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.

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About the Author

Express Promo
Joined: June 29th, 2016
Articles Posted: 52

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