Global website builder software market has experienced substantial growth over recent years and is projected to continue its upward trajectory, reaching a value of .12 billion by 2030. According to Fairfield Market Research, the market, valued at .8 billion in 2022, is set to expand at an impressive compound annual growth rate (CAGR) of 8.2% from 2023 to 2030. This growth is fueled by various factors, including the increasing internet penetration worldwide, the unprecedented growth of e-commerce, and a growing inclination towards do-it-yourself (DIY) website creation.
Driving Forces
Pacing Internet Penetration: With approximately 4.9 billion internet users globally and an annual growth rate of about 7.3%, internet penetration continues to expand rapidly. This growth is not limited to affluent countries but is also observed in developing nations, creating a new wave of demand for website builder software as individuals and businesses seek to establish their online presence.
Developing economies witnessing increased internet adoption.
Demand for website builder software rising across all age groups.
Unprecedented Growth of E-commerce: The expansion of the e-commerce industry serves as a major driver for the website builder software market. Businesses are increasingly recognizing the benefits of online retail, including efficient transaction processing, effective customer service, and reduced advertising expenses, among others. This trend further fuels the demand for website builder software equipped with e-commerce features.
E-commerce platforms facilitating business growth and customer engagement.
Increasing preference for online retail across demographics.
Growing Inclination Toward DIY: The Do-It-Yourself movement extends into the digital sphere, empowering individuals, independent contractors, and small enterprises to create their online presence without technical expertise. Website builder software with user-friendly interfaces capitalizes on this trend, enabling quick and affordable website development.
Simplified website creation process without coding expertise.
Appeal to small businesses and independent professionals.
Key Trends and Opportunities
Integration of AI: Artificial intelligence (AI) plays a significant role in enhancing website builder software capabilities, offering users aesthetically pleasing and functional webpages. AI-driven design suggestions and analytics provide valuable insights for optimizing websites, enhancing user engagement, and driving conversion rates.
AI-powered design suggestions for enhanced user experience.
Analytics for informed decision-making and optimization.
Mobile Responsiveness: With over 50% of internet traffic originating from mobile devices, mobile-responsive design becomes imperative. Website builder platforms prioritize mobile responsiveness, automatically adjusting design elements to various screen sizes to cater to the increasing mobile internet usage.
Adaptation to the mobile-first environment.
Enhanced user experience across devices.
E-commerce Explosion: As online shopping continues to rise globally, there is a growing demand for website builder software with integrated e-commerce solutions. Features such as shopping carts, payment gateways, and inventory management tools empower businesses of all sizes to enter the e-commerce market.
All-inclusive solutions facilitating e-commerce entry for businesses.
Leveling the playing field for small merchants and large corporations.
Regional Outlook
North America Remains the Largest Revenue Contributor: With a robust ecosystem of tech-savvy consumers and small to medium-sized businesses, North America dominates the global website builder software market. The region benefits from a developed digital infrastructure and the presence of key market players, further solidifying its position.
Tech-savvy consumer base driving market growth.
Developed digital infrastructure facilitating accessibility.
Growing Significance of Data Protection Earns Attractive Growth Potential for Europe: Europe emerges as an important market for website builder software, driven by strict data privacy laws such as GDPR. Localized solutions adhering to European legislation are gaining traction, catering to the diverse market with various languages and cultures.
Emphasis on data protection and compliance with GDPR.
