Do I need a website for my business?

Posted by PSD markup company on August 29th, 2016

With the economic uncertainty worldwide, you would imagine that it would be the right time to start a new business, however small business growth is booming. These small businesses aren’t on the high street or in the shopping malls or in smart looking office blocks. They can be found on your phone or tablet, on your instagram account or popping up over Twitter.  Savvy entrepreneurs are finally using the features that have always been there and being cost effective, they are relying on their website for their customers and business is booming. Worryingly, statistics show that half of existing small businesses do not have a website, what a worrying statistic in this climate.

Here are a number of reason why you need a website for your business, new or old:

Long lasting relationships

Having a website allows you to tell a story, about yourself, your business and how the two came together. It gives a personal side to a fairly impersonal thing, the Internet. It gives you a base to talk to your customers, to interact and hell even form friendships.

Strong brand

The fashionable saying of 2016 “your vibe attracts your tribe” is fairly suited to the world of branding. Within seconds, someone will get you, your product and will have made the decision whether they stick around or not. The vibe of your website really does attract the tribe that will stay and potentially buy off you. Having a well designed, functional website will really set you up on a positive note before your potential customers have even bought something. So ensuring that your design is strong is important. Whether that is you designing the PSD file and using a PSD conversion service to make your dreams a reality, or using a PSD markup company to totally create your very own dream site. Which ever you choose, ensure you have good communication to ensure it’s everything you want and more.

Establish trust

The best way to establish trust is to display feedback from your existing customers on why your product is good and should be bought. If you have the option of testimonials and reviews it gives new customers the confidence to purchase from you. You therefore want to make sure you have a safe and secure website for your customers to purchase from. So make sure when you get your site built either yourself, through a PSD conversion service or using a themed template site that manual coding is featured to make sure there are very little bugs that could put off customers buying off your website.

Invisibility is not a good thing

You want to attract as many new customers as you have existing ones so you need to make sure that when your website is developed using a PSD conversion service or through a website company, that they use SEO appropriately. The websites should always be SEO optimized to make sure you reach as many people as possible.