4 Reasons in Regards of a Trademark’s Importance

Posted by Alan Finkel on April 2nd, 2024

 A trademark is, arguably, a word or a series of words combined into a phrase, or a unique symbol, that distinguishes one business in the market from the others in terms of products and services they produce or generate. Some tales that play trademarks may be company’s name, logo, subtitle, or slogan. Additionally, to these ones, the others we are referring to are some of the clients' sense: tasting, smelling, listening, touching, and seeing. The concept of trademark is legal. This is what pertains to a business entity that is presented using a unique name to provide specific products or services to the customers. This tool provides a legal way for the firm to prevent competitors from marketing their products using names, designs, or trademarks that are the same as that of the firm.

Here are 4 major reasons that you must consider trademarks to reach the line of authenticity in regards of business success…

Benefits Of Trademark Registration

Legal Protection

To start with, the key advantage of registration of a federal trademark is that it entitles you as the sole owner of the mark at geographical level or in the areas/zones where you choose to register it. Pertaining to registered marks, no one will be allowed to go ahead with the mark and you will be the only one to use it on your products or services. When somebody utilizes your trademark without your consent for their gain, you, via trademark law, not only get to claim for damages but could also seize any goods linked to infringement. In case, the other signs can introduce the possibility to grab the business losses, you can eliminate the signs when they continue to use the sign. It provides added value to your brand and may prevent you from future violations of the same type of trademark.

A Trademark Defines the Quality Parameters

The history of the trademark’s dates back to the Roman Empire, where they used to symbolize the quality of consumer products. It was not until the Industrial Revolution that this practice became more widely adopted. A registered trademark with the ® symbol designates that your business put a considerable effort to establish yourself as a quality & trustable brand owner and the government awarded you with IP protection vested in your registered trademark. The moment your customers notice a trademark label on your products or services, they relate it with the name of the product offers high quality innovation and they have gripped the level of trust in your brand based on who they shop from in the future. It increases customer trust and strengthens the habit of returns.

A Trademark Builds Brand Equity

Brand equity is the value of a brand, based on consumers’ perceptions: it implies how much a consumer is ready to spend according to the prestigious brand and this is how much money you can earn even without any product attributes such as design and price. By way of illustration, the two identical items can be considered. However, the one with KokaCola® trademark and the other one marked anonymously will be preferable for consumers and they will be ready to pay more for the marked product. This is because they are likely to believe Coca-Cola® for they know and rely on it, for this reason they are willing to spend more on the known to them than the unseen and unverified.

Registrations of Trademarks are with the International Effect too!

Among the most influential factors that can influence the management of brands, advertising plays a critical role. You will not need to register with numerous national offices, but just once at WIPO, and you will enjoy the right to use your brand name or logo all over the world. It unlocks the maximization of opportunities, as trading leads to steady growth of your business. If you limit your operations to one country, then you can consider licensing the mark to others and, thus, you allow the other to use it in their own country. Besides building your offshore venture, they can help at the home ground to keep you going.

Bottom Line

Unlike any other mark the trademark is about more than just a name or a logo, it has something to do with your company brand and its identity. Registering your trademark helps in raising your brand above competition, developing consumer loyalty, exploring additional revenues sources, and worldwide expansion. All of these factors translate into the value of your business not being less than zero.
It does not matter whether you are just starting, the first-ever venture in the industry or have been running the business for years, it is highly advisable to consider protecting your trademarks. Or you can discuss it 11with the Intellectual Property Lawyer in Texas to make sure the legal perspective over trademarks.