Scale Up Your Client Base: Tips to Become the Go-To Agent for Real Estate Investors

Posted by Emilye on April 5th, 2024

Do you or your real estate brokerage have plans of tapping into investing clients? It’s not just you! Most real estate professionals prefer to work with just investors or investing clients along with home buyers and sellers. However, here’s the thing - hooking (attracting) an investor client is easier said than done as compared to homebuyers and sellers, especially if you haven’t worked with an investing client before.

So, how do you become the property brokerage firm that local real estate investors want to work with? Scroll down below to learn how!

Tips to Become the Go-To Real Estate Brokerage in Mississauga for Investors

1. Pick Up the Language Used by Real Estate Investors

Did you know that investors prefer to work with real estate professionals who know the investing terms and language? Yes indeed!

So, to better communicate with your future investing clients, put some time and effort into learning investor terminology. Here are some terms that are frequently used by real estate investors -

• Cap rate

• ROI

• Cash-on-cash return

• Net present value

• Cash flow

A great way to learn investor lingo is to take an investing class at your local real estate board or ask your property brokerage firm to arrange investing courses for your team. Through these courses, you can gain valuable insight into investor language, the types of properties investors prefer, how to score the best investment properties, and more!

2. Learn Everything About Your Local Real Estate Market

Real estate investors often prefer to buy out-of-state properties. This means they buy investing properties in a city or country they do not live in. So, when searching for a real estate brokerage, they make sure that the real estate experts have thorough local market knowledge to help them find the best deals in the unknown area.

So, for the out-of-state investing clients in Mississauga, you could be the local real estate expert they are looking for. Being an expert in your local housing market means knowing -

• Comparables of local neighbourhoods related to selling and renting properties

• Public transportation options

• Local school districts

• Job market

• Local amenities and attractions

• Neighbourhoods or properties with Homeowners Association

• Local property taxes

The key to standing out as the go-to expert for investors in your area is to know the housing market in and out. Then, when the investor has doubts or queries about market trends or is searching for a particular type of property in a specific neighbourhood, you will be their top real estate brokerage in Mississauga choice.

3. Give a Shot at Tackling Some of the Investor's Tasks if Possible

Some investors choose to work without a real estate professional to avoid paying the agent commission fees. However, if you go out of the way to make the entire transaction process easier and quicker for them, they are more likely to work with you despite the commission fees.

Here are some ways in which you can go the extra mile for your real estate investing clients -

• Provide them with detailed market analysis, trends in different property types, and investment opportunities tailored to their goals and preferences.

• Use your network and resources to find exclusive off-market deals that fit their investing criteria.

• Help them with their paperwork process, negotiations, and closing procedures to make the transaction smoother and quicker.

• Assist them in developing investment strategies such as buy-and-hold, fix-and-flip or rental properties aligned with their financial goals and market conditions.

• Above all, make sure that your real estate brokerage provides exceptional service to your investing clients. This means being responsive, attentive, and proactive in addressing their concerns and exceeding their expectations throughout the entire investment process.

4. Have a Business Network That You Can Refer Investing Clients To

The value you can offer to your investing clients isn’t just about what you know, but also who you know. For instance - an out-of-town investor may not have the time to look for a good home inspector, property manager, appraiser, and so on.

Instead, they would prefer to work with a local brokerage who can refer them to all these professionals - saving them time and hassle. So, make sure your real estate brokerage in Mississauga has strong connections with professionals that the investor may require.

Tips for a Property Brokerage Firm to Find New Investing Clients

Now that you know how to be an investor-friendly property brokerage firm, let’s go over how to actually find investing clients. The first hack you can try for this is growing your online presence in social media. In today’s digital age, having a strong social media presence is a must for real estate agents.

We’re guessing your property brokerage firm already has a website for homebuyers and sellers. If possible, make a new website or a new landing page in your existing website for investment properties. Optimize the new website for search engines with relevant keywords such as “investment properties,” “ real estate investing in Mississauga” etc.

Also, your real estate brokerage should establish a presence on social media platforms such as Facebook, LinkedIn, and Instagram. On these social media platforms, your marketing team can share content related to investment opportunities, and market trends that can actually help investors. Make sure to engage with the investing clients on social media by professionally and instantly responding to comments.

The next trick to get investing clients is “networking.” Your real estate team must keep track of and essentially attend industry events, seminars, and conferences held in your area. There, you can connect with real estate experts or other industry professionals who can refer you to investing clients and vice versa.

Last but not least, position your real estate brokerage in Mississauga as a trusted advisor by offering valuable resources and educational content to prospective investing clients. For this, host seminars or webinars (free if possible) to attract new investing leads.

Cover topics such as best real estate investment strategies, market analysis, or risk management that both newbies and experienced investors would love to learn about. Or else, create informative guides, e-books, or blog posts addressing common questions and concerns about real estate investing.

Conclusion!

Becoming the go-to agent or brokerage for real estate investors is a tad bit hard but not impossible. The key is to have the right knowledge, skills, and resources that make your team easy and profitable to work with. Remember, the more returns you can help investors earn with your market knowledge and expertise, the more your real estate services will be in demand.