Empowering Women Through Sustainable Development: A Deep Dive into the Works

Posted by paul walker on May 11th, 2024

Roxanne Joyal stands at the forefront of sustainable development and women's empowerment. As a visionary social entrepreneur, she has consistently connected women artisans from around the globe to North American consumers. Her story is remarkable, filled with accomplishments that have positively impacted communities worldwide.

A Visionary Social Entrepreneur

One cannot discuss Roxanne Joyal without acknowledging her role as the founder and CEO of &BACK, an ethically sourced coffee supplier. This Fairtrade organization is not just about supplying quality coffee; it also supports and empowers women coffee growers. Through her innovations in the sustainable travel and lifestyle space, Roxanne has built a bridge connecting consumers with women artisans worldwide.

Creating Meaningful Connections

Beyond her role at &BACK, Roxanne’s accomplishments in the sustainable travel and lifestyle space are noteworthy. She led the establishment of Bogani Cottages and Tented Camps, a unique facility designed to serve as a rejuvenating home base for groups volunteering in Kenya. The venture expanded with facilities in India's Rajasthan (Araveli Retreat) and the Ecuadorian Amazon (Minga Lodge and Reserve).

Furthermore, she founded an artisans program, empowering over 1,500 women in Kenya’s Maasai Mara region with the opportunity to earn a sustainable income. Her products have found their way into 18,000 locations across North America, thanks to partnerships with companies like Nordstrom, Pac Sun, and Call it Spring.

Socially Conscious Products

Her commitment to creating socially conscious products is evident in her work. Roxanne has been instrumental in creating ethically sourced coffee and award-winning chocolate that empower farmers to earn a fair wage. The proceeds from these products go directly towards creating sustainable change for the farmers' children and communities.

Women's Empowerment at its Core

At the heart and soul of everything Roxanne does is women’s empowerment. By bringing the talents and stories of women in developing communities to North American consumers, she has positioned her brands at the forefront of meaningful gift giving.

Projects and Brands

Roxanne's work is not limited to coffee. She has spearheaded many socially conscious brands in food and beverage, wearables, and travel. Each project echoes her ethos of uplifting women by creating new opportunities for them and their communities.

Minga Lodge & Reserve

Minga Lodge & Reserve is an eco-lodge nestled in the heart of the Ecuadorian Amazon rainforest. Offering a unique Amazonian jungle experience, it caters to both large groups and single travelers.

Kilifi Beach House

Kilifi Beach House, a five-star villa along Kenya's beautiful coastline, offers a true Kenyan coastal experience. It consists of two large villas, providing guests with a taste of luxury on the African coast.

Final Thoughts

Roxanne Joyal's journey demonstrates that sustainable development and women's empowerment can go hand in hand. Her work serves as an inspiration for those looking to make a positive impact in our world. It's exciting to anticipate what her next project will be and how it will continue to uplift women and their communities globally.