SiriusXM 360L Now Standard in Every New MINI

Posted by Florin Muna on May 15th, 2024

Forget the aux cord woes and the endless radio channel flipping. MINI USA and SiriusXM are harmonizing your next road trip with the announcement that SiriusXM with 360L will be standard across their entire lineup of new vehicles. This is more than just a volume boost for MINI drivers – it's a full-fledged upgrade to the in-car entertainment experience, adding personalization, a wider content library, and seamless discovery features that'll have you singing along from the driver's seat to the back.

Pump Up the Playlist with SiriusXM 360L

Imagine cruising down the highway in your new MINI Cooper, the wind whipping through your hair (or sunroof, depending on the model). The standard SiriusXM 360L acts as your personal DJ, blasting out over MINI's industry-first 9.4-inch round OLED Samsung screen. This isn't your average satellite radio – it seamlessly blends satellite and streaming content, giving you access to a mind-boggling library of music, sports, news, and entertainment.

Here's the real kicker: SiriusXM 360L goes beyond just offering more channels (though with over 100 additional music stations, it certainly delivers on that front!). It learns your listening habits and preferences, creating personalized recommendations and "For You" stations that cater to your musical taste. No more endless scrolling – SiriusXM 360L curates the perfect soundtrack for your drive, whether you're cruising with the windows down on a sunny day or belting out power ballads during a late-night commute.

Sports Fanatics Rejoice!

Calling all sports fans! Finding your favorite games and sporting events is easier than ever with SiriusXM 360L's dedicated live sports category. No more frantic channel surfing – you can jump right into the action, catching the roar of the crowd and the thrill of the game. Plus, with SiriusXM's extensive lineup of sports programming, you can stay updated on analysis, commentary, and interviews from the biggest names in the industry. Whether you're a die-hard NFL fan or crave the adrenaline rush of live hockey games, SiriusXM 360L has you covered.

The Power of Personalization

Let's face it, everyone has their favorite artists. SiriusXM 360L understands that. With the "custom Artist Stations" feature, you can create personalized stations based on any artist or band. It doesn't stop there – these stations continuously evolve, learning your preferences and adding new tracks based on your listening habits. So, the next time you get behind the wheel, your MINI can become a rolling tribute to your favorite musician, with a never-ending playlist that keeps the good vibes flowing.

A Match Made in Motoring Heaven

"MINI is the quintessential premium small car, offering the latest technologies and innovations," says Patrick McKenna, Department Head of Marketing, Product and Strategy at MINI USA. This partnership with SiriusXM perfectly embodies that philosophy. SiriusXM 360L complements the iconic MINI driving experience with a personalized and dynamic audio experience that's as fun and exciting as the car itself. MINI's reputation for go-kart-like handling and stylish, unique design is perfectly matched by SiriusXM 360L's ability to deliver a customized and exciting soundtrack for every drive.

Beyond the Drive

The good news doesn't stop when you park your MINI. Your SiriusXM subscription extends beyond the car, giving you access to the SiriusXM app. This app allows you to take your favorite programming with you – whether you're streaming at home, working out at the gym, or kicking back on the couch. Plus, the app features exclusive video content and podcasts, ensuring you never miss a beat, wherever you are.

The Bottom Line: Big Sound for Big Adventures

Whether you're a music aficionado, a sports fanatic, or love hitting the open road with a soundtrack to match, MINI's standard SiriusXM 360L is a game-changer. With its personalized recommendations, expansive content library, and seamless user experience, it elevates your in-car entertainment to a whole new level. So, buckle up, crank up the volume, and prepare for a truly big sound experience that perfectly complements the legendary fun of driving a MINI.