Mobile Proximity Marketing - Opens New Avenues to Reach Your Audiences

Posted by Silvia Cortes on September 7th, 2016

Today when each and every person has a mobile device in his hand it is essential that businesses advertise their products and services on these platforms to get a wider exposure and selling. It is evident that your consumers are by now involved in various activities on their mobile devices and therefore mobile proximity marketing opens yet new avenues for you to reach out to your audiences and take the interactivity to the next level. With responsibility of business promotion you have the opportunity to engage mobile marketing in various areas such as shopping malls, food courts, cinemas, airports, departmental stores and more. It will give your clients a more spontaneous and direct form of interaction with your business brand. 

When you promote your products and services through proximity advertising platform your consumers are connected with you through their mobile devices within a defined vicinity or proximity range. For areas that are crowded this type of promotional tactics makes for perfect attention catcher. By employing proximity advertising methods you are able to create an even more memorable interaction for your consumers. In addition you can motivate them to visit multiple times and increase your return on investment. You can be assured of location based advertising platform as it allow consumers within close range to access relevant information including introductory offers through their Bluetooth, Infrared, Wireless or NFC-enabled mobile devices. 

Proximity ads enable you to send information to your consumers who are by now geared up and willing to receive content like coupons, offers, discount deals, videos, movies and music from your business brand. Since it is possible to send the ads at no extra cost to anyone they are a welcome initiative and it does not contain any mobile carrier interaction. 

Usually service providers offer mobile apps for malls and shopping centers that are published through the Apple iTune store and the Google Play store. These apps are available to the shoppers very easily and especially for people using iPhones and Android phones they are simple to use. If you are an Apple Watch user then you can receive these deals on your watches too. 

iBeacons proximity marketing refers to Apple's Bluetooth-based beacon technology that enables Bluetooth devices to send and/or receive minimal amount of data within short distances. It is well known that common beacon message or data comprises of an UUID (universally unique identifier), a major and a minor value only. Appadia is a Mobile Advertisement Platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones. Appadia is headquartered in San Jose, California.