Direct Mail Services Sourcing Intelligence Is Expected To Expand At A CAGR Of 3.1% Till 2030

Posted by rahul nikade on May 24th, 2024

Direct Mail Services Procurement Intelligence

In this direct mail services procurement intelligence report, we have estimated the pricing of the key cost components. Labor, equipment and tools, rent and utilities, sales and marketing, and general and administrative are the key cost components involved in direct mail services.

The prices of direct mail services are highly dependent on personalization, the number of mailing lists, the requirement of customization, and the type of material used. Direct mail can cost anywhere from USD 0.30 to above USD 10 per person. Various direct mail templates are available online for various industries such as real estate, banks, financial services, and healthcare. The rate of the template starts at USD 10. Additionally, personalized mail is more expensive, but it can help in improving marketing chances and stand out in competition. 

Order your copy of the Direct Mail Services category procurement intelligence report 2023-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Operational Capabilities - Direct Mail Services

  • Industry Served - 20%
  • Revenue Generated - 15%
  • Employee Strength - 15%
  • Geographical Service Provisions - 15%
  • Key Clients - 15%
  • Certifications - 10%
  • Years in Service - 10%

Functional Capabilities - Direct Mail Services

  • Audience Segmentation - 20%
  • Personalization - 20%
  • Response Rate - 20%
  • Multi-Channel Integration - 20%
  • Others - 20%

Rate Benchmarking

When analyzing rate benchmarking of direct mail services, the rates of postal services play an important role. For instance, in April 2022, U.S. Postal Services increased first-class mail Forever Stamp prices by two cents from USD 0.58 to USD 0.60.

In our study, we have analyzed the rate of different types of mails, at different sizes with different quantities. In the U.S. rate of mailing 1,000 letter-size postcards can cost USD 446.8. Similarly, mailing 5,000 letter-size postcards can cost USD 1,754. Mailing 10,000 quantity of letter-size postcards can cost 3,388 USD.

In Europe, sending letters from one country to another can cost USD 2.06. As of 2022, in Europe, the average rate of the domestic standard letter was USD 1.36. In the UK the postage with 100 grams weight can cost USD 8.76. Whereas 1 kg postage can cost 11.44 USD. 20 kg postage can cost 24.87 USD.

Supplier Newsletter

In October 2022, Christus Health Print Services partnered with Ricoh USA Inc., to expand its direct mail services, and increase customer reach and patient engagement.

In July 2022, Reno Type, a direct mail printing services company is expanding its office space by occupying 8,000 square feet space in Rock Boulevard, Nevada, US. The company plans to expand its printing operations in Nevada region.

In January 2022, Direct Marketing Solutions (DMS), an integrated direct marketing mailer company announced the acquisition of Mailing Services of Pittsburgh’s (MSP) Pennsylvania plant assets. Through this acquisition, the company is expected to expand its reach across the Eastern part of the U.S.

List of Key Suppliers

  • Vistaprint
  • PsPrint
  • PostcardMania
  • Gunderson Direct
  • Next Day Flyers
  • Cactus Mailing Company
  • SaasMQL
  • Modern Postcard
  • Mail Shark
  • 48HourPrint 

Browse through Grand View Research’s collection of procurement intelligence studies: 

Direct Mail Services Procurement Intelligence Report Scope 

  • Direct Mail Services Category Growth Rate : CAGR of 3.1% from 2023 to 2030 
  • Pricing Growth Outlook : 3% - 4% (Annually) 
  • Pricing Models : Full-service pricing, customization-based pricing, competition-based pricing 
  • Supplier Selection Scope : End-to-end service, customization offered, cost and pricing, compliance, service reliability, and scalability 
  • Supplier Selection Criteria : Customization option, quality of printing, services offered, mailing list services, technology and tools used, track record and reputation, regulatory compliance, and others 
  • Report Coverage : Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model 

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions. 

Our services include (not limited to): 

  • Market Intelligence involving – market size and forecast, growth factors, and driving trends
  • Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
  • Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
  • Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions

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rahul nikade

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rahul nikade
Joined: July 20th, 2022
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