Vietnam Collagen Supplement Market: Dynamics, Key Players, and Industry Projections till 2028 by TechSci Research

Posted by Kumar on June 12th, 2024

Introduction

The Vietnam Collagen Supplement Market has witnessed remarkable growth in recent years, driven by shifting consumer preferences towards health-conscious lifestyles and the pursuit of holistic well-being. According to the TechSci Research report titled "Vietnam Collagen Supplement Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028," the market stood at USD 133.25 million in 2022, with a projected CAGR of 5.05% during the forecast period from 2024 to 2028. This comprehensive analysis aims to explore the key trends, drivers, and competitive landscape shaping the Vietnam Collagen Supplement Market, while also highlighting the multifaceted benefits of collagen supplements.

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Economic and Demographic Transformations Driving Market Potential

Vietnam's economy is currently undergoing significant transformations, accompanied by demographic shifts that hold great potential for the dietary supplements industry. The country's high expenditure on healthcare indicates a growing focus on health among its population, driving demand for health-enhancing products like collagen supplements. As consumers become more health-conscious, the market for collagen supplements is expected to experience substantial growth, propelled by increased awareness and spending on preventive healthcare measures.

Health Benefits of Collagen Supplements

Collagen, constituting 10% of body muscle tissues, plays a crucial role in maintaining muscle mass and function. Collagen peptides, derived from collagen, are particularly beneficial for individuals with sarcopenia, a condition characterized by the loss of muscle mass and strength. Moreover, studies suggest that collagen peptides may also help treat and prevent osteoporosis, a prevalent health concern in Vietnam. According to a study published by the National Library of Medicine in 2021, the prevalence of osteoporosis in Vietnam is notably high, with rates of 27% in women and 13% in men. This heightened risk of osteoporosis is expected to drive demand for collagen supplements as consumers seek preventive measures to maintain bone health.

Impact of Aging Population on Market Growth

Vietnam's demographic landscape is evolving, with an increasing proportion of the population entering old age. Geriatrics, comprising 9.55% (55-64 years) and 6.91% (65+ years) of the population, are more prevalent among females. As the aging population grows, there is a rising demand for products that support joint health and mobility. Collagen supplements are particularly valued for their ability to increase cartilage density and enhance joint flexibility, making them an essential part of maintaining mobility and quality of life in old age. This demographic shift towards an aging population is expected to further drive the growth of the collagen supplement market in Vietnam.

Recent Trends in the Vietnam Collagen Supplement Market

The collagen supplement industry in Vietnam is experiencing dynamic shifts, driven by evolving consumer preferences and emerging market trends. One of the notable trends is the increasing demand for clean-label and non-GMO collagen supplements, reflecting the growing consciousness among health-conscious consumers. Manufacturers are responding to this trend by innovating and introducing new collagen supplement offerings crafted using natural, non-GMO, and sugar-free ingredients.

Furthermore, there is a growing preference for marine-derived collagen peptides, driven by their potential environmental sustainability benefits and functional advantages. Derived from underutilized fish parts, marine collagen helps reduce waste and promotes sustainable practices while offering enhanced functional benefits. This trend underscores the industry's broader shift towards sustainable and functional ingredient alternatives.

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Drivers of Market Growth

Several factors contribute to the growth of the Vietnam Collagen Supplement Market. Economic and demographic transformations in Vietnam are creating significant opportunities for the dietary supplements industry. The rising expenditure on healthcare, coupled with increasing health concerns among the Vietnamese population, is driving the demand for collagen supplements.

Moreover, the prevalence of conditions such as osteoporosis in Vietnam is fueling the demand for collagen supplements. Studies indicate a high risk of osteoporosis among the Vietnamese population, particularly women, which is expected to propel the market growth. Additionally, the aging population in Vietnam, coupled with the desire to maintain an active lifestyle, is driving the demand for collagen supplements to support joint health and mobility.

Impact of Collagen Supplements on Consumer Well-being

Collagen supplements offer a myriad of benefits that resonate with consumers across different age groups and demographics. Beyond improving skin health, collagen supplements support joint mobility, muscle recovery, and overall well-being. As consumers increasingly prioritize preventive healthcare and vitality, collagen supplements have emerged as a holistic solution for optimizing health at every stage of life.

Benefits of Collagen Supplements

  1. Skin Health: Collagen supplements promote skin elasticity and hydration, reducing the signs of aging such as wrinkles and fine lines.
  2. Joint Health: Collagen supports joint mobility and cartilage density, aiding in the prevention and management of conditions like osteoarthritis.
  3. Muscle Recovery: Collagen supplementation accelerates muscle repair and recovery, making it beneficial for athletes and fitness enthusiasts.
  4. Bone Density: Studies suggest that collagen peptides may help prevent osteoporosis by supporting bone density and strength.
  5. Metabolism Support: Collagen supports metabolism, contributing to energy production and overall vitality.
  6. Hair and Nail Health: Collagen supplements promote healthy hair growth and strengthen nails, enhancing overall appearance.
  7. Gut Health: Collagen peptides support gut health by improving digestion and reducing inflammation in the gastrointestinal tract.
  8. Wound Healing: Collagen aids in wound healing by promoting tissue regeneration and repair.
  9. Heart Health: Some research suggests that collagen supplements may have cardiovascular benefits, such as reducing the risk of heart disease.
  10. Overall Well-being: Collagen supplements contribute to overall well-being by supporting various physiological functions and promoting a healthy lifestyle.

Competitive Analysis

The Vietnam Collagen Supplement Market is characterized by the presence of several key players competing for market share. Major companies operating in the market include Shiseido Co. Ltd, Nestle SA, Meiji Holdings Company Ltd, Applied Nutrition Vietnam, Zint Nutrition, FUJIFILM VIETNAM Co., Ltd., and Kinohimitsu Vietnam. These companies are actively engaged in product innovation, strategic partnerships, and marketing initiatives to maintain their competitive edge in the market.

 

The Vietnam Collagen Supplement Market is poised for significant growth driven by evolving consumer trends, demographic shifts, and the expanding healthcare landscape. With a growing emphasis on preventive healthcare and holistic well-being, collagen supplements have emerged as a cornerstone of the dietary supplements industry in Vietnam. By capitalizing on market trends, understanding consumer preferences, and fostering innovation, companies can position themselves for success in this dynamic and rapidly evolving market landscape.

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“The Vietnamese collagen supplement market is currently undergoing a period of remarkable growth, underpinned by a convergence of factors including heightened consumer awareness and significant demographic shifts. This surge in demand is not only attributed to a general inclination towards health-conscious living but also a growing preference for personalized nutrition solutions. This trend underscores a shift towards tailoring products to cater to individual needs and preferences, reflecting a deeper understanding of the unique nutritional requirements of each consumer. Looking ahead, the horizon appears especially promising for collagen products and personalized nutrition solutions. These segments are poised to play a pivotal role in shaping the future of the dietary supplement industry in Vietnam.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Vietnam Collagen Supplement Market – Segmented By Type (Powdered, Capsules and Gummies, Drinks and Shots), By Distribution Channel (Pharmacies and Drug Stores, Online, and Hypermarkets and Supermarkets), By Country, Competition, Forecast, and Opportunities, 2018-2028F”, has evaluated the future growth potential of Vietnam Collagen Supplement Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Vietnam Collagen Supplement Market.

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Kumar
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