How to Drive Engagement with Outdoor Sign Printing?Posted by Steve Morgan on July 8th, 2024 Outdoor signs on the side of the road can be an excellent way to connect with your target audience and increase brand awareness. In a few cases, a sign is enough to prompt your target customers to take action. But signs are everywhere, and you should be strategic to get noticed. In this article, we are going to take a look at the different ways to drive engagement with outdoor sign printing.
You might be tempted to add as much information as you want on your custom sign printing. However, it is always better to keep the message on the sign concise. The rule for A frame sidewalksigns is that people driving or walking by are more likely to check out the sign just for a moment. More specifically, research has shown that motorists take about 6 seconds to read a sign. Thus, the message should have six words or fewer.
Connecting with the audience is the key, no matter the type of message you want to get across. It means you first have to understand your target audience- what they are searching for and what is important to them. Thereafter, you can factor in what you have learned into your custom a frame signs. Since you have to be concise, understanding your audience will help in choosing the right words and making a connection with the audience. Also, you can choose visuals that appeal to the potential customer so that they relate to your customized sign and remember it.
Go big or go home is applicable to a frame sign printing. When you want to grab people’s attention and communicate with them, get a larger sign. Smaller signs can go unnoticed by passersby, even the people who are on foot. In case you are looking to grab the attention of people driving past the sign, make it larger. Make sure that the sign is large enough for the passersby to notice.
Size is not just an essential aspect of lettering on the signs. The typeface or fonts, you chose is also essential. There are various fonts you can choose from while designing the sign. However, you can easily rule out the fonts as they are intricate and elaborate. Readability is the most important thing to look for in any sign. As soon as you limit the choices to fonts that are easily readable, you will still have many options. You can surely go for the fonts that match your branding, but make sure they are legible.
When you are designing the sign, nothing should clash with the brand you have established. Your branding has to be consistent with the marketing materials you are using. This consistency will help in building a stronger brand awareness among your potential customers. It will help create a reputation and identity you would like to be known for. Visual is a part of branding. Thus, add the signature colors, logo, fonts, and other graphics of your brand. Branding is about messaging, too. Soe, ensure that the message on the A-frame sign makes sense for your brand’s voice. To reap the rewards of a successful sign marketing campaign, partner with the experts. Like it? Share it! More by this author |