How to Make Your Banner Printing Project More Attractive?

Posted by Steve Morgan on July 24th, 2024

No matter what kind of business you run, a large banner with an attractive design is a great promotional technique. However, banners are almost everywhere. There is quite a bit vying for the potential customer’s attention. So, to make sure you get noticed, you will have to make some strategic decisions.

For attractive banner printing, here are a few tips you have to follow.

1. Be Cautious with the Text on Banners

One of the biggest mistakes you can make is to put excessive text on the banners. These are signs that people see in passing.  Your potential customers should be able to get the message from the banner within a few seconds.

In case you add too much text to the banner, it is unlikely that your target customers who come across it will read it. So, it is better to add just a sentence or two. Also, ensure that the text size is legible enough. People will struggle to read chunks of texts as they will take it to be bad design. This can also adversely affect your business.

2. Use Appropriate Colors

A mistake that people often make while designing the banner and sending it to the banner printing services is choosing the wrong color. Some colors go well together, while others don’t. This makes a poorly designed banner difficult to look at.

Hence, you should follow color principles while designing custom vinyl banners. It will tell you which colors go together and which don’t. Utilize online resources to gain information about this.

In case you are in doubt, you can ask your printing service for advice. In some cases, the colors will not be printed as well as in others. So, change colors for that reason.

3. Add High-Quality Images

Whether they are graphic art or photographs, attractive images are a great way to improve the banner design. But one of the most common vinyl banner printing mistakes is to use poor-quality images that look grainy or blurry on the finished product. When you check out the picture on your desktop, you might not be able to tell what it is going to look like when printed on a large banner.

To ensure that the image looks sharp and clear even after being enlarged use the right kind of file in the appropriate resolution. Usually, free images available on the internet don’t cut it. So, make sure you get professional photographs or customized graphics for your banner.

4. Communicate a Simple Message

The key to designing a good banner is to keep its message short and simple.  Most people are only going to take a fleeting look at the banner while walking or driving past it.

So, you only have a few seconds to communicate the message of your brand. Make it count. Check if your message can be read and understood within a few seconds. If your target customers are confused about what you want to convey, simplify it. Try removing anything that is not necessary.

5. Make Text Readable from a Distance

When it comes to image quality, the further away someone is from the banner, the sharper the image appears. But the distance can have a negative impact in terms of readability. The key to designing a banner is to know what distance the banner will be viewed from. They ensure any text on your banner is readable from a distance.