Retail Store Apps ? Best Method of Communicating With Target Consumers

Posted by Silvia Cortes on September 20th, 2016

If you want to make public your small business marketing through the means of mobile is one of the simplest methods. You can market your products and services via retail store apps as it is best method of communicating with your target consumers. Through this method the medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. When the consumers are around your store or in the same locality the apps informs them about latest offers, seasonal discounts and best deals of the day to lure them to visit your online store or physical store and make a purchase. Many tools and concepts are commonly used in marketing through apps such as Bluetooth, infrared, wireless social media, mobile internet, and mobile applications. 

Mall marketing has the ability to connect your audiences to internet through their cell phones, and at the same time strengthen various communication medium in easy and efficient channels. You will find it cost effective compared to traditional marketing resources and it is even simpler for each age group to comprehend and make a purchase. It is an exciting method in the world of marketing as it offers meaningful ways to reach the targeted audience in the mall at the right time with the best offer. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. 

Mall advertising has different methods such as Text messaging, Mobile ads, Location based social media and/or proximity marketing. Among all these methods proximity marketing which makes use of Bluetooth technology and Wi-Fi to get more visitors to your mall store is the most amazing. It is very effective in consumer purchase intent then internet marketing. 

Mall apps enable you to:

• Show the map of the shopping mall,
• Keep a directory of shops, business and restaurants ordered by name and category
• Offer information about the location, opening times, phone, website...
• Publish offers and promotions of the business
• Share company news
• Display information about the value added services
• Integrate your social networks such as twitter, Facebook...
• Show company’s promotional Youtube videos
• Create satisfaction surveys among consumers
• Send push notifications, the best way to keep the buyers up to date and much more... 

The team Appadia while providing the Malls with the Mobile apps with the latest features that provide shoppers all the utility and information required they also created a channel to deliver Proximity Advertisement.