Online Shopping Compare

Posted by shopper on September 20th, 2016

When shopping online, they spend more, make snap decisions -- and return less stuff.

Who are these desirable shoppers? Men.

While men and women shop differently for Biker jeans in different stores, the Internet has long been seen as offering similar speed and efficiency to both genders. But recent research by analysts and retailers has turned up significant gender differences when it comes to online shopping.

The most men say's "Men tend to value their time more,"by Forrester Research analyst.

But men also spend more money online and they spend big on Leather biker jacket. Such findings, coupled with the relative strength of men's apparel in general Men are speding more then women, according to market researcher NPD Group -- are prompting more online fashion retailers to take aim at men.

Some retailers are launching shopping sites just for men and offering Destroyed jeans, while others, including Neiman Marcus Group and Saks are beefing up their men's sections and tweaking their sites to make it easier and faster for men to shop.

Men also return fewer items like some times Bomber flight jacket. Forrester's Mulpuru estimates that men send back fewer than 10 percent of their apparel purchases, while women return more than 20 percent of the apparel they purchase.

BY THE NUMBERS

* ,401: Average amount men spent on online fashion, including clothing and accessories, in the previous three months.

* ,527: Average amount women spent on online fashion in the previous three months.

[SURVEY OF 1,300 LUXURY SHOPPERSLAST FALL BY RESEARCHER UNITY MARKETING]


shopper

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shopper
Joined: September 20th, 2016
Articles Posted: 1

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