Tips to Print Trade Show Products for the Next Event

Posted by Steve Morgan on September 6th, 2024

Trade shows play a crucial role in a brand’s marketing strategy. These events bring industries together and show what your company has to offer. However, when you plan to participate in the next trade show, you need to ensure you have well-printed trade show products.

In this competitive world of exhibitors, your aim should be to stand out. Your trade show products serve as the frontline ambassadors of your brand. It grabs the attention of potential customers across the trade show floor.

In this article, we are going to discuss the top tips to design displays for your event tent.

1. Focused Design

The first thing you need to take into account for your trade show displays is the message you would like to convey and who your potential audience is. So, choose a key message and focus on that.

It might be tempting to showcase the primary advantages over your competition but wordy displays and too many tag lines can be overwhelming for the visitors and make it look cluttered. In case you have too much text, no one is going to read any of it in a trade show setting. Your message has to be clear to the attendees within the first few seconds.

2. Get the Design Right

The design of the trade show products is critical. It plays an essential role in driving brand impression and drawing more people to your booth. You can use online software to design your products for the custom event tents.

Use images and brand colors that resonate with the brand messaging. Include your logo and other brand assets, which make your company stand out.

Some products, such as trade show banners, will have a lot of space to play with. However, that does not mean each square has to be covered. Use white space to your benefit. White space is an excellent tool to balance design elements and organize its content better. It improves the onlooker’s visual communication experience.

3. Ensure Proper Image Formatting and Resolution

Even though your new phone can take decent photos and online filters can give it that extra pop, your trade show products need higher-resolution images and well-formatted graphics. Or else, you run the risk of having blurry, pixelated, or stretched items on the trade show items. You can hire a professional designer to create your materials as per your specification sheet from the supplier before printing.

4. Text and Readability

Having a text font that is difficult to read or adding a confusing tagline are the types of things that can drown your entire show. The text in the trade show product has to be easier to read and concise.

Your sweet and short tagline should be visible from a distance. To ensure your text can be read from a good distance- the heading has to be between 400pt and 700pt. To communicate information, you can use 70pt. This is for products that can be read from a short distance.

Depending on client response research, you should add a message your target customers can read within 3 seconds. In case the tagline is longer than this, you might have to brainstorm how to make the message clearer.

5. Choose the Right Colors

Color psychology is complicated. People tend to be drawn to different colors for different reasons. The tones and colors you are choosing for the display can help you stand apart from your competitors and promote your brand message. Cooler color tones, such as white, green, and blue, appear professional but are not big attention grabbers. Warmer tones, such as orange, yellow, or red, are more engaged. But they have to be used wisely, as they can be overbearing.