Why your SEO Company is failing you

Posted by digital 360 on September 26th, 2016

You have done the necessary research, read on how to choose Best SEO Company in India, and hired an SEO Company to give you better ranking and more sales. Still you are not getting desired results from your digital marketing campaign. Your company’s ranking on Google is still somewhere on page 2 or 3 while your competitors are on page 1.

Why your SEO campaign is not working?

What more you need to do or where to look for the reasons why your SEO Company is failing you.

Digital360 is an SEO (Search Engine Optimization) Company in India, providing digital marketing services to companies within and outside India for a large number of years. With our expertise as SEO consultants, we have brought some of the reasons your business may be failing at SEO –

1. Slow & steady wins the race

While some SEO companies make you believe they have the magic wand and with some optimization spell - voila, you are on first page of Google’s search result. Alas, that is not true. Give yourself & your SEO Company at least 6 months before demanding big results.

This does not mean you have to expect no improvement in these six months. With some excellent content and optimization skills, slowly your firm’s ranking would improve and you would see many changes within this period.

2. All eggs in one basket 

A mistake often made by an SEO Company is focusing only on too competitive keywords. While dedicated focus is good, ask them what are the keywords they are using and how it can be improved. Using long tail keywords, LSI effectively is also an important digital marketing strategy.

Providing some beneficial information not only keyword based is also efficient in getting traffic. So ask your digital marketing team to not focus only on some keywords but expand as per requirement.

3. Impatience kills quickly

Sadly, we all belong to an impatient generation where page-loading time affects your ranking most. Page speed is a ranking factor for Google and more we optimize our page lesser loading time it will take and increase visitor retention. Broken links hurt our ranking more than we realize. If your website shows some error, visitor would leave the site quickly & crawlers cannot index your site effectively.

Check the time taken for your website to load and ask your SEO Company to improve it. You would definitely see a direct correlation between page loading time and time spend on your website.

4. Social Media & Plan – not an easy task for marketers

SEO Company knows the benefits of social media but how they are using it to make an impact makes all the difference. Social Media influences buying decisions most thus designing an effective and impressive campaign could surpass all your future business projections.

Every business even celebrities are using social media to get their marketing campaigns running and improving their networking. Only difference is how well they are using this channel to suit their purpose.

How you want to be known?

5. Customer is King

SEO Company knows that, entrepreneurs know that, everyone knows that as marketing gurus always talk about improving customer services to improve business & still we ignore our online visitors while doing SEO.

In-depth research on who are visiting our WebPages, why they are visiting us, and what they need when they search for a particular keyword would help your campaign and if you are not doing all these it is no wonder you are failing at SEO.

6. Write something worth reading

Keywords are important but the quality and quantity of content is important as well. Your SEO Company may not be focusing on quality on keyword density & quantity of content. While this was beneficial earlier but with the new Google Panda Update this old strategy no longer works and can even affect your rankings adversely.

7. If you want to go far, go with others

Networking is very important in today’s world more so in a digital marketing campaign. SEO company sometimes forget this golden rule and lack in providing good backlinks. You are as good as your references and with dearth of good backlinks your reputation suffers.

Ask your SEO consultants to list the sources they are providing backlinks from. These sources should be relevant & trusted sources to be effective for your web image.

8. Off page Optimization – Ink to your pen

SEO companies treat off page optimization with little importance. Optimizing your content is as important as web pages optimization. Be sure you have responsive website optimized for crawlers, link building, and XML sitemap to help Google in better indexing of your website.

9. Think outside of the BOX

If all the focus by your marketing team is on optimized content only then that is also one of the reasons why your SEO Company is failing you.

Meta descriptions don’t have direct benefits and are many times ignored by digital marketers but these are very important as they make your post clickable. Users ignore descriptions with keyword filling or only company details, which results in lower rankings. Be sure to include creative tags with keywords and compelling content.

 10. Data or Opinions – the right path

Google analytics gives you the clear idea what is working and what is not.

Ask your SEO Company for detailed reports and all the data regarding keywords, traffic, & conversions. This would help you in deciding the strategies to continue or discard.

We have detailed all the reasons for low performance of your SEO campaign. Please share your suggestions in the comments below as Digital360 is committed to providing best SEO services in India and hopes to improve through valuable suggestions.