The New Fashion Van Cleef & Arpels Jewelry

Posted by jewelrybrand on September 30th, 2016

If you think you already saw everything in a fashion advertising, wait until you watch the tv ad for the new Van Cleef & Arpels Alhmabra Clover Jewelry. It is a completely counter-culture approach against the establishment. This is for sure the it-launch of this fall. Directed by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. She is completely annihilated by her day to day do’s and don’ts. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. For this daring project only the inventive mind behind Being John Malkovich could nail it. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. It is modern, elegant and with a high dose of daring. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by Ryan Heffington on an exclusive track by Sam Spiegel & Ape Drums featuring Assassin. Probably one of the most creative fashion ads of the past 5 years. There was a lot of change at Replica Van Cleef & Arpels Jewelry in the past years. Since 2011, Carol Lim and Humberto Leon became the Creative Directors of the fashion house. They brought a new wind of youth and dynamism to Alhambra.  Their motivation is to capitalize on strong brand icons but in a different and more contemporary way. Van Cleef & Arpels Replica jewelry is the first fashion under the new Creative direction and was created in collaboration with the talented Perfumer Francis Kurkdjian. Evocation of one of the brand’s most iconic prints, Van Cleef & Arpels’s flacon offers a mix of black rubber, pink gold and opaline. Carol Lim and Humberto Leon have created this fashion for a Kenzo woman who is free, strong and bold, and whose boundless energy is translated in the advertising spot directed by Spike Jonze. Mixing choreography and performance, the clip follows Margaret Qualley on a frenetic and elegant escapade imagined by multi-awarded choreographer Ryan Heffington and set to a soundtrack with a captivating tempo, showing off the masterful acting talents of the former dancer. The electric ambiance is a far cry from the standard genre of perfume ads, perfectly embodying the spirit of this new fashion creation from Van Cleef & Arpels Magic Alhambra Necklace outlet . For  more information you can visit the brand official website here:

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