Tips for Mail Coupon Advertising in Chicago

Posted by johnpreston on October 6th, 2016

Whether you’re running a retail store, restaurant or an automotive repair service, mail coupon advertising in Chicago can be an effective way to attract new customers. However, to be truly successful, this type of Chicago advertising requires an organized, systematic approach to generate consistent results.

Know What Coupons are In:

If you want to utilize Valpak advertising in St. Charles, IL, it is important to research which coupons are the most widely used in your industry. After this, ensure that your offers are attractive, but realistically so. The goal is to attract business, but not at the cost of your bottom line.

You must also consider what offers will have the most impact. That is, 10%-off coupons for instance, are great for retaining existing customers, but you may need to offer a higher discount to entice new leads. If you are looking to rapidly expand your customer base, perhaps consider a 2-for-1 offer. No matter what type of business you operate, the prospect of a good deal will always draw customers to your organization.

Attract the Right Customers:

Discounts and coupons draw a wide range of customers, especially those interested exclusively in one-time discount purchases. It is imperative, however, to diversify your marketing campaign and branch beyond this type of consumer. Focus especially on creating and building a base of repeat customers, who will come back time and again, not just for a one-off sale. These customers are the ones who are genuinely interested in your business, your products, and what you can continue to offer them. By creating a sense of customer loyalty, you will set the foundation for long-term growth and expansion.

Make Your Coupons Engaging:

Take into account purchasing trends when pricing coupons. A site-wide coupon offer, for example, offers far more flexibility to the everyday customer than one tied to a specific product. This resonates with a larger audience, even if the discount is lower. Additionally, always emphasize the benefit to the customer. This is a two-fold process: begin by focusing attention on the discount rate, and reinforce it using visually appealing promotional material. The target is to ensure that customers open your email, read the offer, and actively decide to purchase.

If you want clipper coupon advertising in Chicago to work for your business, implement these strategies into your advertising campaign! In doing so, you will be well on your way to gaining an expanded base of customers, and in turn, increased success.

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