Flyers are the most efficient and widely used printing marketing tool as they are inexpensive, easily catches audience’s mind and can be delivered anywhere –in commercial establishments, busy streets, mail boxes, E-mail etc. For any new business or product to achieve a solid return on investment, it is essential to promote it well. There are many reputable organizations providing commercial and industrial flyer delivery in Auckland. Through their strong relationship with private proprietors, they provide business flyer delivery in Auckland.
Commercial and industrial flyer delivery in Auckland can be small home-based business as well run by big organizations. By following some design and sales skills, this business can make money quickly and easily.
Stand out from the crowd: It is essential to make the flyer eye-catching with bold colours, stunning word play and captivating photographs. Using a thought provoking image motivates the customer to go through the flyer. Write an alluring headline with powerful words such as Unlock, secrets to, finally, free, bonus, easy etc. Make a stunning illustration your focal point to support the story and elicit your readers. Many inexpensive photos can be downloaded from the internet or purchased through a CD. Align the paragraphs properly to a grid following all printing guidelines. The page layout should be ½” margin on all sides.
Ensure that the flyer is not complicated to read: After alluring customers with an eye-catching headline, they don’t want to get stuck in long paragraphs. The information should be brief and compact with lots of white space in the flyer. Using bullet points to write paragraphs is an effective way to convey the message. Instead of using bold black dots, go for coloured graphics to be used as bullet points. Titles and sub-titles should not be in all caps, as they are difficult to read. Highlight the phrases and powerful words to grab the attention of customers. The page should be organised with borders and regions of contrasting colours to segregate different points easily.
Design flyers on the basis of target audience: It is important to consider the target audience while designing a flyer. For attracting new customers, the content should be alluring and unique. For maintaining the current customer base, the content should have a tone of trust and mutual appreciation. Create familiarity by writing flyer content in second person such as “You” and “yours” rather than third person. Instead of praising about the company, the flyer should highlight the benefit of the products. Use case studies from satisfied customers about the results of the product. Mention their name with location to strike a chord with the customers.
Add value to your flyers: Incorporate coupons, discounts and free giveaways in your flyer design. Use bottom quarter of the flyer to design special coupons which can be redeemed only when it is brought to the store. This method can be used as a measuring stick for the success statistics of the flyer design company. Don’t forget to mention about the limitations and expiry of the coupon.
Proofread your content: The most important thing is to proofread your final flyer content by someone else. Ensure that your contact number and your client’s contact number are mentioned correctly. Also check the URL of the website to make sure it’s correct too.
If you are broke and on a tight budget, use bright coloured papers and print with black ink. Use shades of grey to create contrasting backgrounds.
