Meal Kit Delivery Services Market To Hit Value .27 Billion By 2030 |Grand View Research, Inc.Posted by Mrudula Anil Karmarkar on January 8th, 2025 San Francisco, 08 January 2030: The Report Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), Meal Type (Vegan, Vegetarian), By Region, And Segment Forecasts, 2023 - 2030 The global meal kit delivery services market size is expected to reach USD 64.27 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 15.3% from 2023 to 2030 Increasing preference for homemade meals among millennials is expected to be a major factor contributing to the growth of the market. Meal kit delivery services are popular among busy parents, millennials, those juggling multiple jobs, working couples, or people with special diet needs who prefer pre-planned ingredients or meals so that they can quickly prepare meals. The cook and eat segment led the market and accounted for a revenue share of 60.6% in 2022. Growing demand for healthy food ingredients and the trend of cooking at home at the global level is expected to expand the scope of cook and eat meal delivery services over the next few years. Further, for people suffering from depression, anxiety, or want to maintain brain health, cooking is a great exercise. Thus, the popularity of cook and eat meal kit delivery services can be seen among the masses. The single service segment accounted for the largest revenue share of 57.7% in 2022. The service is extremely popular among single-person households and those with long office hours. Millennials and Generation Z form the largest consumer group of these meal kit delivery services. The vegan meal type segment is expected to showcase exponential growth by growing at a CAGR of 19.0% as the vegan population is significantly increasing across the globe due to the growing prevalence of lactose intolerance and various food allergies. The online segment accounted for the largest revenue share of more than 63.2% in 2022. Increasing demand for meal kits has prompted a large number of local small businesses to provide these delivery services. Companies that are having an established online platform are capable of providing client service through greater flexibility by being available round the clock which allows them to serve customers settled across a geographical area. The market is fragmented in nature, with the presence of a large number of global and regional players. Key players face intense competition, especially from the top players in the market, as they have a large consumer base, strong brand recognition, and vast distribution networks. Request sample report of Meal Kit Delivery Services Market@ https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market/request/rs1 Increasing preference for home-cooked and chef-cooked food among millennials is a major factor contributing to the growth of the market. The delivery service has been gaining high popularity and adoption among Generation Y and Z. The increasing preference for the product is driven by the benefits of homemade meals, as they are more economical in comparison to take-outs and home delivery services. The COVID-19 pandemic has offered a huge opportunity to the meal kit delivery services market as almost all the restaurants, eateries, and hotels were shut down across the globe. People have started focusing on a healthy diet more than ever to increase their immunity and maintain a balanced diet. As a result, an increasing number of people have been looking for healthy and easy meal options. Meal Kit Delivery Services Market Report Highlights
Furthermore, key players in the market have witnessed a surge in sales during the pandemic as compared to 2023. Companies like Blue Apron have also reported a hike in global sales, followed by HelloFresh, which doubled its customer base in the U.S. with an increase of 66% in its Y-O-Y revenue. The heat & eat segment has been gaining traction among U.S. consumers as several delivery service companies have been tapping into this segment by launching single and multiple servings for consumers. For instance, homemade food is more economical than eating at a restaurant. Furthermore, the product's availability has made homemade meals more time-saving compared to take-outs and home delivery services. Preparing food at home also gives full control over the ingredients one wishes to use and comes in handy for people who are allergic to certain food ingredients or are trying to avoid specific ingredients. According to a survey conducted by HUNTER in April 2020, 54% of American consumers cook more than before, and 22% order prepared meal kits more frequently. Dining in is becoming more popular than dining out. Boomers and millennials increasingly prefer staying at home and cooking or ordering in rather than spending money at restaurants. Consumers are also making fewer restaurant visits and opting to stay at home. Meal Kit Delivery Services Market Report Scope
One of the key factors contributing to this shift is the attitudes and behaviors of the two largest generational groups—boomers and millennials. While millennials have surpassed baby boomers in number, boomers remain a large population, and their behaviors significantly influence the marketplace that caters to cooking at home. Meal kit delivery services are an ideal solution since meal planning in advance significantly helps reduce food wastage. Meal kits have ingredients in the exact quantity that is required to prepare a meal since each portion is pre-measured. Several delivery service companies offer larger portions but still provide calorie counts and nutritional information based on the portions. Like it? Share it! More by this author |