Text Messaging Helps Music Artists Build a Direct to Fan Relationship

Posted by Richard Michael on October 10th, 2016

In an era where it’s normal to stream and download music instead of buying a CD, nurturing an intimate relationship with fans is critical for music artists to encourage opportunities for income and let their creativity become financially reliable. Text messaging provides artists numerous opportunities to interact with audiences everywhere. Touring gives life to bands and artists. Through SMS updates, they can take their fans with them wherever they go, whether it’s a local or international tour. Send fans pictures of your life on the road or video clips of your concerts. Furthermore, you can take SMS marketing to the next level by including a link to your website or social media page to drive online traffic. Additionally, you can upload song samples to music hosting websites then send the links to your fans. Days before the concert, musicians can send text invites to their fans along with a keyword to text for more information. Providing fans a channel for casual conversation can draw more interest to your upcoming concert and other events in the future. Another way to build your subscriber list is through text promos with backstage passes and VIP tickets as the main prizes. Being able to meet their favorite artist and mingle with them backstage is the ultimate fan experience. Give several fans this chance by running trivia and contests through text. The winner can bring 2 or 3 friends to enjoy the experience. This will not only turn casual fans into avid supporters but it will also generate word-of-mouth marketing for your band. Offer rewards for fans to opt-in including ticket discounts, band merchandise, free drinks, and VIP passes. Whatever your business is, text messaging can enhance engagement and boost your revenue. By sending relevant messages instead of purely commercial content, text messaging can be a wonderful ally to the people in the music industry.