Everything You Wanted to Know about Blue Lion Beer

Posted by SEO Team on October 12th, 2016

Blue Lion Beer is a popular beer brand. It is well-known in Germany, Singapore and other parts of the world. This beer is the brainchild of Shriro Group offices in Germany and Singapore. Currently, the offices have over 3,500 staff in about 15 markets in four continents. The beer is produced by a family-owned business that has been in the industry for more than 100 years. Shriro Group has businesses in different industries including sportswear, imaging and technical equipment.

Customized beer

The idea behind the establishment of this brand was to craft a German brew that is personalized to the needs of the beer-loving Asian palate. The idea was generated when German and Singaporean office colleagues were enjoying a company dinner. They unanimously agreed that although German lager tasted delicious, Asian palate found it slightly heavy. From a simple bonding dinner hosted by a company, a vision of employing experts German beer brewing techniques was born leading to the creation of a lager that met the needs of the Asian market.

Project incubation

It took the group two years to think about this idea and actualize it. One year was spent tasting different beer samples. A similar Bavarian recipe was used by different South-east Asia breweries. The process of creating an ideal Blue Lion brand was arduous. However, the teams had daring confidence. They also combined diligence and intelligence leading to the fruition of the project.

Authenticity

To ensure the Bavarian identity or authenticity, the ingredients used in making this beer including malt, barley and hops were sourced from Munich in Germany. This led to a final beer recipe comprising of 95 percent malt as well as 5 percent rice. The beer boasts of floral and citrus notes with a slightly sweeter and less bitter finish. For a crisper, purer and larger style to be achieved, water was included in the brewing process. This water is passed through a sophisticated 0.0014 micron system for liquid filtration.

Today, this beer has a legendary history. It has been very popular over the years especially among the military men. It is available in cans of 330mls and pint bottles. Bottles that have brown tints ensure no or little light infiltration ensuring preservation of the authentic taste of the beer. It is easily identified with its lion on the cans which makes it more attractive. Nevertheless, this brand has always been a popular German beer Singapore brand.

For more information please visit German beer Singapore