Is Hiring A Brand Naming Consultant Your Best Bet?

Posted by kane latham on October 19th, 2016

The market has evolved many folds with everyone trying to be on the top. Cutting the competition is extremely important to maintain your profits. If you are a newbie in the market, it becomes all the more vital to survive. As a start up, there are a lot of tough decisions to make and naming your company is certainly the most challenging and crucial of all. Your name is your identity. It is something that people will recognize you with. The entire brand identity is build around a company's name. With such a pivotal role to play, keeping an appropriate name of your company is the real deal. The main confusion is whether to hire a naming consultant or to do it on your own?

Choosing a name for your company sounds like an easy task. There are certain legal implications that need to be kept in mind while choosing a company name. Following are a few important points that need to be considered before finalizing a brand name. They are:-

Unique- A catchy name with an interesting tag line would remain in people’s mind for a long term. Try different combinations and play with words to see what suits the best. Circulate it among your friends or family to get their opinions.


Identify you- A brand provides an identity to a company. Your brand name is going to stay with people for a long time. So invest time in naming your brand right. A best brand naming consultant would prove extremely useful here since they would know the tricks of the trade.


Original- Copied names never prove successful in the long run. It is better to go for an original name and save yourself unnecessary legal actions in future.


Easy to remember- A brand with an easy name has its own benefits. People connect with it more and word of mouth publicity can work wonders. A difficult to pronounce name might be discarded by the people.

These days, a lot of brand naming companies are providing special packages that include many other services also. The package includes: company tag lines, product slogans, trademark searches, name audit, and brand architecture. Check online and call different companies to get price quotes. It is important to do so since hiring a consultant can be expensive and being a start up you do not want to waste your money.

William Shakespeare left us with a very interesting question, “what’s in a name”? Well apparently, a lot.

Author’s Bio- Author is an online marketing expert. This article is about brand naming consultant.

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kane latham

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kane latham
Joined: October 18th, 2016
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