Responsive web designing is necessary for improving user experience and making it easy for web users to check the website on their desktop as well as handheld devices.
There are various reasons why almost every reputed website designing company focuses on responsive designs.
The first and most important reasons is that mobile usage is on the rise. With a growing number of consumers using their tablets or smart phones to browse the internet and purchase products, it has become necessary for businesses to ensure that their website is viewable to prospects on their devices. Not everyone uses their desktop or laptop to access the internet. Majority like to shop on the go. If the website of a particular brand cannot be viewed properly on smartphones or tablets, it will become difficult for customers to make a sale.
Second reason for having a responsive web design is that social media consumption is happening majorly through handheld devices. Social media platforms such as Facebook and Twitter help in increasing mobile visitors. Sharing links from these sites to the website of a particular brand will result in more traffic and views through mobile devices. Responsive is the thing to get if a company has a strong social media strategy and wants to leverage social sharing of relevant content.
Even SEO (search engine optimization) rankings can be improved with responsive websites. Responsive development is the recommended approach by Google for mobile web design. According to experts at Google, chances of a responsive website performing better in rankings is higher because such sites provide an enhanced user experience compared to websites that are not mobile-friendly. Google likes websites that use single URLs vs. different URLs for separate mobile versions of sites.
If a site is responsive, it will adapt to different screen or device sizes. If a company wants its website to look great irrespective of the screen size or device, responsive is the answer. Whenever a new device pops up for accessing the internet, responsive web design will work for them as well. So all in all it is a great investment.
Instead of managing two different sites for the mobile and desktop version, it is better to manage one site and increase the ROI. Many organizations have two sites which makes it difficult for them to manage and update.
If a company is looking to offer enhanced user experience to their customers, they need to invest in responsive designs. They need to hire one of the best website designing companies to make it happen. Same goes for mobile app development. Businesses need to choose one of the best mobile app development companies to ensure that their app is well-designed and easy to use. Only a reliable team of professionals can understand you and your vision. If you are looking for a good company to design your site or a business mobile app, do some research and compare different service providers before making a decision.