5 Myths of Organic Colors

Posted by Koel Colours on October 26th, 2016

Organic colors are increasingly preferred by consumers in their food, cosmetics as well as beverages. In fact, a growing number of consumers want colors to have organic pigments derived from natural and quality sources. According to a recent study, around 66 percent of consumers demand organic colors instead of synthetic colors in their food, beverages and other products. Needless to mention, color is one of the main things that people use for recalling the quality and taste of their favorite food items. This is precisely why almost every company and brand is now using natural color pigments at the time of designing and creating of their products. However, there are several myths and misconceptions about organic colors. Here, find top 5 myths about organic colors.

• Myth One: The Shade Vibrancy must be Sacrificed: The truth is that based on the type of the application, one can achieve vivid and bright shades. A number of food items from Europe lack the vibrancy that is usually found in food products from North as well as South America. However, the fact is the food manufacturing companies in Europe started using colored natural pigments much before the companies in North or South America. Apart from this, Europe’s food manufacturing companies use coloring food that offers minimal vibrancy. On the other hand, consumers in North America always prefer using natural color obtained from natural sources.

• Myth Two: Shade Should Be Variable: It is not necessary for food manufacturing companies to maintain variability at the time of using organic colors. Companies that manufacture natural colors maintain the requisite standards, quality and consistency during the production of organic colors.

• Myth Three: Organic colors leave Behind Unwanted Off- Flavors: While, it is true that there are plenty of organic colors sources that leave off-flavors behind, however, with the advanced purification and filtration technologies available today, one can easily get rid of the undesirable flavors obtained via natural sources. Thus, organic color products and solutions can be easily customized to achieve the desired shade without leaving any undesired flavor behind.

• Myth Four: Organic Colors are Not Very Stable: This is a very common misconception among consumers. However, this isn’t really true. In a recent study conducted on panned chocolate, the organic color was much more stable in comparison to the synthetic color.

• Myth Five: Organic Colors Are Very Expensive: This is yet another common myth and one that certainly needs to be clarified. When it comes to buying any food item, consumers usually pay heed to both color and flavor. Thus, organic colors are not always expensive. In fact, synthetic colors are much more efficient.

To sum up, organic colors are absolutely safe and can be conveniently included in the different types of food products, beverages and other items. In fact, many consumers in North America are now demanding organic colors in their products. As a result, organic color manufacturing companies are now using technologies and tools to improve the quality, performance and cost of the organic colors.