Personalised Pens: A Powerful Advertising Tool for Your Business Promotion

Posted by Express Promo on October 27th, 2016

Promotional products such as personalised pens are a cost-effective way of building a brand. A business can also use them to reinforce their existing image in the market. It is a powerful marketing tool since the product serves a purpose for the customer and subtly registers the brand in his or her mind. This increase the chances of brand recall for clients while making buying decisions. 

Studies have proven that advertising mediums such as promotional and corporate gifts bring a better return on investment than other means such as visiting cards or other marketing tools. The main logic that can explain this phenomenon is that people see the brand name and logo in addition to other things such as contact information repeatedly while using the product. This makes them relate to the brand in their subconscious minds and identify with the business. They are, therefore, more likely to do business with the brand or mention it to others in passing. 

An exceptional quality promotional product will also help the customers associate your company with high quality and excellence. This subtle yet ingenious method is definitely a great way to solidify your branding. Even if you are a small player, your customers are more likely to remember you when they are used to seeing your brand every day while using the promotional product. 

In terms of customer use, very few promotional products reach the calibre of pens. Their market penetration is higher and they can target all demographics and market segments from the student to the corporate C-suite. The best part is the variety of options you have when you decide to choose this marketing tool. 

Whether you opt for the plastic or metal body pens, a customer will see your logo whenever he is using it. It does not matter where he uses it, in a boardroom during a meeting or while writing cheques to pay the bills, he is going to catch a glimpse of the beautiful engraving of your brand name. This will register your brand in his mind. Moreover, you can order these writing instruments in gift boxes or pouches which will make them more special for the client. 

With these pens, potential customers are bound to give you more chances as compared to a brand that does not connect with them. Even if you hand out these beautiful pens to your existing clients, they will be happy to receive the gift and probably tell their family members, friends and colleagues about it. This word-of-mouth publicity is priceless for any organisation. 

These pens ensure that you will reap higher benefits for a small investment since your customer will feel privileged to be using a product from you. Most people feel special and become your brand ambassadors when they get customised gifts from you. They will feel more connected to you and your business. Other people are also likely to inquire about your organisation or products, bringing you more publicity in the process. This ripple effect will grow exponentially as more satisfied and happy people will talk about your brand and recommend it to others. 

About The Company

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.