How Quality Content Can Help Sell Anything

Posted by Akash Gupta on November 15th, 2016

From the humble cotton swab to the complicated dredger, the biggest factor that sets them apart from their competition is – SALES. Simply manufacturing a great product isn’t enough in this dog-eat-dog world where the competition is absolutely fierce. Selling is the light at the end of the tunnel for every business and without it, well, it wouldn’t be a business. While the traditional methods of selling have proved effective in the past, it isn’t so in today’s “online” market. A fancy retail showroom might attract a couple of potential buyers, but there is a way to increase those numbers exponentially. Content marketing is the next big thing and it comes with a long list of advantages.

Generating Leads

Before the selling process starts, every business owner needs to identify his customer. This can be achieved through small downloadable pieces of content such as e-books, newsletters, or white papers. This kind of content gives potential buyers a look at what the business has to offer and what they can gain from purchasing their products. It transfers the power to the customer and leaves them with a decision – Am I interested in the product or not?. What goes without saying is that the more leads are generated, the higher the chances of converting potential buyers into regular customers.

Increases Traffic

Most of the biggest companies have taken their businesses online and for good reason. The market is constantly increasing in size and new buyers are always coming in. Owning domain name or creating a website for the business is also a big plus point for a company as it gives customers a chance to take a better look at the products available, the history of the business, customer’s reviews, and more. Having quality content on the website is basically the foundation stone for any successful online business. Posting interesting and informative blogs regularly gives customers a chance to interact with the company and find solutions to their problems easily. This boosts the traffic to the website greatly.

Higher Rankings

The goal for any online business is to appear on the first page in any search engine such as Google and Bing. Getting to the 1^st position is like a dream come true. Content is extremely important when it comes to a good ranking and in the retail sector, a massive 81% of all customers actually get online and do some research about the product before investing in it. They look for product descriptions, blogs, customer reviews, and user guides to help them better understand the product. By creating content for them, search engines automatically increase the websites ranking and push them up the ladder.

Educating and Building Trust

As mentioned above, customers look for information about the product they are about to purchase. By providing professional business writing to these customers, it not only educates them but also gives them a sense of trust for the company. This helps develop strong bonds between the customer and seller and encourages loyalty to the brand. Many writing services offer freelance blog writing rates that can easily be afforded by even the tiniest of companies.