Effective Distribution in Postcard Advertising St. Charles, IL
Posted by johnpreston on December 1st, 2016
Even when you have outstanding postcards, flyers and brochures for distribution in a postcard advertising St. Charles, IL campaign, these will be of little-to-no use with inefficient distribution. You have to carefully plan the what, where, when and how of postcard distribution! And when you do, your marketing campaign will produce the desired results in the process.
Here are tips that will contribute to an effective distribution plan. These can also be applied to your campaign for coupon mail advertising in St. Charles, IL. Both campaigns, after all, involve getting the marketing materials into the hands of the right people at the right time, and in the right place.
#1 Know the Delivery Area
Every single one of your target consumers should obviously be provided with a postcard and/or coupon booklet. You can achieve this goal by:
• Using street level maps of the area
• Targeting zip codes
• Using carrier routes
An effective distribution plan will also contribute to higher cost efficiency. You can save on costs since your employees will not be covering the same routes twice.
#2 Know the Average Household Composition in Each Area
Your knowledge about the average household composition is crucial in the determination of the type and number of postcards for distribution therein. In two streets, for example, your target consumers live in single family homes but in other streets, their compositions are more varied – for example, students, young professionals, and elderly.
With the information, you may even be able to refinea few aspects of the postcards. You can, for example, change the envelopes to reflect the unique needs of recipients. Your company should also be familiar with the people who want to know where they can get local coupons in St. Charles, IL.
#3 Have postcards ready to go
You have to prepare for contingencies, such as the recipients losing, lending and damaging their postcards. You cannot afford to lose business because of your failure to make a sufficient number of postcards for distribution and contingencies.
Your stock of spares will also be valuable in another area – individuals interested in your products and services who weren’t on your list. You can expand your market in this manner, thus underscoring the importance of having ready-to-go postcards.
#4 Include Variations in Distribution Method
While direct mail is the best distribution method for postcards, you should also consider other methods. You and your direct mail distribution provider should consider other options, such as door-to-door delivery by your people for the VIPs. You’re adding a personalized touch to the process and, hopefully, creating more customer engagement that will result in more business.
A word of caution about your direct mail distribution provider.The success of your direct mail marketing plan is on the line. Your best bet is always likely to be local provider who knows the local and regional territory, inside and out.
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