With major Korean online game company Neowiz
Posted by fanzhou on December 2nd, 2016
Studio VP Mark Rein said via his Twitter account, "We've demoed Unreal Engine 3 on Android [with] Tegra 2, and at [the Korea Games Conference today we showed it on a Samsung Galaxy S device."Rein said that he suspects UDK will "eventually" Runescape Gold support the Android platform, "but iOS is the priority for now."Florida developer and UE3 licensee Trendy Entertainment recently posted footage of its upcoming Xbox Live Arcade, PSN and mobile game Dungeon Defenders running on UE3 on iPhone and Android.In South Korea Tuesday, Epic VP Jay Wilbur also announced a UE3 licensing deal with major Korean online game company Neowiz. Epic called the deal "one of the biggest Unreal Engine 3 licensing partnerships since Epic Games Korea's inception." Wilbur only revealed that Neowiz would "use Unreal Engine 3 for its next big projects."
Rein also confirmed that overall, UDK has "more than 350,000 installations, which is pretty amazing for a game engine.".In-game advertising works -- at least it did in a recent study by research firm Nielsen, which found a boost in sales of Gatorade, thanks to product placements in EA Sports titles.Commissioned by Electronic Arts on behalf of the sports drink maker, the study showed that in-game advertising increased household dollars spent on the drink by 24 percent, and offered a return on investment of .11 per dollar spent.Nielsen's study followed at least one of the six EA Sports titles in a given household, including NHL 09, NHL 10, NBA Live 07, NBA Live 08, NBA Live 09 and NBA Street Homecourt. All of the games had Gatorade product placements within them, such as arena signs, water bottles, score updates and other strategic mentions.The research firm found the results through its barcode-scanning U.S. Homescan panel, Cheap RS Gold which includes 100,000 households. Nielsen followed a sample of that panel that scanned relevant EA Sports games -- both before and after integration of the Gatorade ads -- and then compared Gatorade buying behavior with households that didn't purchase the games.EA SVP of global media sales Elizabeth Harz called the study a first of its kind for interactive entertainment. "
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