5 Causes To Love Vintage Rolex Watches

Posted by A8m5s4z3f on December 13th, 2016

Rolex invested in know-how with TED to assist viewers easily discover new concepts, connecting the model with a global and socially aware viewers. TED and Rolex’s collaboration to develop “Shock Me,” the vastly common iOS app, mirrored Rolex’s dedication to investing in know-how to raised the world - and cleverly plays off of the notion of preserving time.

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Final July, after mining Fb comments, Rolex noticed that users wanted to learn more in regards to the distinctive features of its watches. One specifically, the quirky roman numerals on Rolexes, piqued commenters’ curiosity. In response, Rolex launched a “Did You Know” collection to explain why Rolex uses IIII, the “Clockmaker’s 4,” as a substitute of IV. The put up was a hit. Out of all of the content material on Rolex’s Facebook page, the Clockmaker’s Four explainer garnered probably the most likes — almost 119,000. For Rolex, the success was a sign that its careful social listening paid off and created model advocates.