eCommerce industry is one among those industries that have seen a sharp growth in the recent times. eCommerce is further categorized into two categories which are business-to-customer (B2C) and business-to-business (B2B). Most of the people are familiar with the first one and the latter is known to only a few people. According to a report it was found that the B2B sales only in the United States are approaching nearly one trillion US dollars, which is almost four times the size of the B2C eCommerce.
The B2C eCommerce is still in infancy, however, if you talk the B2B eCommerce which has been there for so long. You might not know how owners of B2B businesses handle their business. The answer is making use of B2B eCommerce software, which is the perfect tool to handle all that. There would be a large number of software packages of this type available and choosing one among those is a difficult job.
Below are some important features that you must look in a B2B eCommerce software so that you will get the best one for your business:
Responsive Web Design – These days people shop across several devices so you might not know which device they will use to check the price of the product and which one for buying. So the eCommerce platform you choose must be good enough to handle this and a responsive web design is the perfect solution for that. It ensures that buyers don't have to face a problem while completing their purchase.
Self-Service – If you talk from a buyer's point of view, then you need to know that buyers want a software that makes it easier to find information about products on their own. The software needs to be user-friendly so that customers can easily book their orders, track them and manage their account.
Payment Options – Usually B2B buyers buy larger orders, which could be recurring or not. These businesses have deal with bigger payments so the platform need to have flexible payment options like paying a part of the total payment rather than paying the entire sum. This feature will ease the burden from buyers' shoulders.
Customer Specific Pricing – Unlike B2C, where the prices of products for every buyer are the same, the prices of products depend on who the customer is. The platform must offer the facility to list different prices for different customers.
If the software you choose for handling your business operations offers the above features, then you will surely succeed in your business.
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NebuCore Joined: December 15th, 2016 Articles Posted: 1
