Ever Wondered Why Mobile Apps Are So Popular?

Posted by SyncInteractive on December 17th, 2016

The world has seen an incredible rise in the number of smartphone owners. With this growth so does the popularity of mobile apps. Through the improvements in mobile data coverage and handset costs to suit every pocket it is no wonder even some of the most remote places in the world have a high number of mobile phone and app users!

We currently live in a world where we all want everything quickly and in once place. Whether it be our emails, messages, photos, music, news or shopping. We want to be in control of it all and in one place. When it comes to quickly accessing your data, mobile apps are the perfect choice.

Many apps allow you to access them even without an Internet connection so you can benefit using them offline appealing to users who may be travelling or do not want to incur high data usage charges.

We at Syncinteractive.co.uk specialise in mobile application development and explain below some of the benefits they bring:

• Mobile apps allow you to treat your users with a personalised experience. You can customise your content and promotions. Apps allow you to track the users experience, location and more. Providing you to then target specific data to your users based on their geographic location, age, gender, etc.
• Integrate your mobile app with in-built features of most mobile handsets. Most mobile handsets today come with an in-built camera, GPS location function, calculator, contact list, etc. Ability to integrate with these common features of a phone enable you to do more with your app. For example, adding payment card details to a payment being made online used to be manual typing of your card details. However, recent apps created for transactional sites by Syncinteractive.co.uk allow the user to take a photo of the card and smart integration between the camera and app can pick up your card details through one photo click.
• Integrating your apps with Social Media site. Apps allow your users to login using social media logins such as Facebook saving your users from having to create separate logins. Furthermore, smart integration with Social Media sites allow you to share photos or items between applications.
• Sending Notifications. Notifications come in two types. Either Push or in-App notifications. Both provide a great way of communicating with your app users in a less intrusive manner. In-App notifications only appear when that particular app is open. Push notifications will send a message to your user regardless of their activity on the phone.
• Apps generally work faster than websites. Apps are stored locally on your mobile device and most are designed to work offline. Whereas, accessing a website requires an internet connection to a server hosting that particular website. For example, transaction apps created by Syncinteractive.co.uk for many retailers function a lot smoother for their customers than a website. All user preferences are stored on the device and minimal data is then being pulled from the hosting server.