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Posted by CheriseSu on December 22nd, 2016

The cost-reduction measures are vital for us to rationalize our operations and provide the resources necessary for our core properties to succeed, says CEO and president Matt Booty.These initiatives,RuneScape Gold along with the other steps we have

taken this year, are a response to the specific challenges we are facing at Midway, many of which have been amplified by the current economic conditions.Japanese publisher Namco-Bandai recently revealed its intention to more directly

address Western audiences with the creation of a new label called Surge. In the competition for continuing relevance, many Japanese companies have demonstrated interest in similar initiatives.What is Surge, exactly? The quick and easy

answer is that Surge is really a U.S.-based studio and publisher being run out of our Santa Clara office, explains Namco Bandai exec Andrew Lelchuk.In fact, Lelchuk says, Surge actually represents a Westward migration for Namco-Bandai.

In the past, almost all of our games were developed out of Japan from our parent company, he says. Moving forward, more and more of our games will be developed here in the U.S. -- either internally, or externally through outside

studios.The BackstoryNamco-Bandai's actually had a Western development presence for two or three years now, Lelchuk says.The Surge label's first title, Afro Samurai, will serve as the team's official introduction, and so applying the

Surge label to the work that team does, introducing them publicly, and making them a bigger part of the parent company's Western focus is part of the naming process.That means Afro Samurai has been in the works for those past couple of

years then, alongside the upcoming Splatterhouse reboot that's been in the works through an external studio for a year and a half.Much discussion surrounds the idea that the era of dominance for Japanese development has been on the wane

for some time, and those companies must focus their efforts on the West to survive -- and Lelchuk seems to agree.The reality is, the overall video game market is shifting, and I think that it was necessary for us -- not only to stay

competitive, but for us to make additional advances within the marketplace, he says.Consumer tastes are constantly changing -- I think the Western consumer is much more sophisticated than three to five years ago, and in order for us to

stay current and to capitalize on that, we needed to have development done closer to that consumer. There is in reality only so much we can do out of Japan, Lelchuk adds.The Business RealityBeginning about a year and a half ago, Namco-

Bandai began research projects designed to bring Japanese developers up to speed on consumer tastes in the West. It's a lot of work, concedes Lelchuk. We'd gotten to the point where it's better for all of us to focus more on that Cheap rs gold

development here in the U.S. So what considerations are important specific to a Western audience?

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