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Importance of Directory Submission

Posted by Omexpert on December 30th, 2016

Directory Submission is one of the best tactics for your business or website to get popular on the net. Nowadays marketers are taking this primary step to improve the link popularity of a website. It is the imperative off-page optimization techniques in SEO to generate high quality one-way incoming backlinks that play vital role in the optimization procedure. Quality backlinks play a significant part in determining the position of a website in the search engines and improves search engine rankings & internet visibility of your website.

In this entire procedure you just have to submit your website URL to the most appropriate category along with other details of your website.

Fundamentally, there are three major types of directory submission. These are as follows:

  1. Normal Directory Submission 
    It lets you use multiple descriptions with single URL & multiple titles. This is valuable if you want to naturalize the generated backlinks.
  2. Basic Directory Submission 
    It permits you to submit multiple titles, single URL & single description to different directories. This is best if you want to target specific keywords.
  3. Multiple URL Directory Submission 
    It permits you to use up to 10 internal URLs in same site with multiple descriptions & titles. This is extremely appropriate for spreading backlinks on different pages of the same site.

Benefits of Directory submission:

There are number of overwhelming benefits of Directory Submission.

Search engine listings:

Your site gets listed in the directory once you submit it & then the major search engines subsequently start listing your URL. As robots constantly search for new websites, they will find your website faster, if your websites are listed in a directory.


Search engines put a premium on backlinks rather than reciprocal links. And directories are one of the great ways to acquire those valuable backlinks. Search Engines also give great value to the links generated from well-established websites that are relevant to your market niche. Since directories allow you to place your website in the categories that most strongly fit your service or product, you can rest guaranteed that the search engines will consider these links relevant.

Search engines give more importance to the number of inbound links to your website as well as web directories from which you get one-way inbound links. Search engines discourage link-exchange tactics & consider one-way inbound links with high regard.

Keyword Relevance:

You can build keyword relevance after your website listed in a web directory, which will result in more traffic to your website.


Directory Submission is the most affordable SEO technique. There are many web directories that list your website for free while few sites that charge you to list your site they even don't charge an excessive amount.Itis one of the most economical and logical ways to address link popularity, brand awareness, & Keyword Targeting for your website.

Allow The Anchor Text Of Your Choice:

You can generate SEO anchor text by submitting links to the web directories as they permit you to enter a site title that contains your keywords. This will really help you in improving your search engine rankings.


Directory submission plays a vital role in promoting new business enterprises since the websites get global recognition on the web through this technique. You can gain volume traffic that too targeted one with this useful technique that can help your website to reach the top & get popular in the search engines.

SEO experts & Business owners identify the Importance of Directory Submissions in increasing traffic & sales. It offers great opportunities at an affordable price for business promotion. In actual fact, Directory submission has become the most important factors to consider while developing your business internet marketing strategy. You can't afford to ignore the importance of directory submission, as it is a win-win prospect.

About the Author - Manmohan Kumar is a highly skilled professional in online marketing. He is the founder and CEO of MK TechSoft. He shares his productive knowledge based on his experience and real time implementation on directory submission.

Also See: Directory Submission, Search Engines, Search Engine, Inbound Links, Website, Submission, Search

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