How Small Consulting Firms Can Execute Their Digital Marketing Strategy

Posted by Ankit Kohli on January 3rd, 2017

Because of unpredictable project pipelines and lengthy sales cycles, small consulting firms may find it difficult to conduct capacity planning and execute a digital marketing strategy. This results in missed opportunities, loss of productivity, and delays in the time to market. This is why some of the most successful consulting firms in the world hire skilled analysts who can do research independently, provide support for crucial deliverables, and market their services on digital platforms (i.e. Instagram, SlideShare, Twitter, LinkedIn, and Pinterest). This frees up the time of their senior consultants for value-added activities that have a tremendous effect on the bottom line, like client engagement. It is a practical strategy for small firms that lack the capability, manpower, or time to take care of digital marketing by themselves.

Companies that offer customised research and business intelligence solutions can help small consulting firms execute their digital marketing strategy successfully. When you work with skilled analysts, you can maximise all opportunities presented by digital channels. Unlike professional social media marketers who tend to be B2C-oriented, seasoned research and business intelligence analysts and specialists truly understand the business models and objectives of small consulting firms. They are more qualified to help and are likelier produce better results.

It’s often better for a small consulting firm to work with skilled analysts in planning and executing a digital marketing strategy. Research suggests that it a well-defined strategy for digital marketing is absolutely essential sadly, almost 47 percent of organisations are doing digital marketing without a clearly defined strategy, blindly navigating their way through digital marketing and putting themselves at risk of making costly mistakes and missing opportunities.

Small consulting firms typically do not have enough manpower to dedicate to digital marketing, so it is best to hire highly experienced analysts to come up with an effective strategy and provide digital marketing support. By working with digital content and marketing analysts, small consulting firms can create digital content and utilise it in a passive and highly targeted marketing strategy using different digital channels. The same experts can work to build and maintain the image of the consulting firm to generate leads and more followers.

About the Author:
Pure Research Private Limited (Pure Research) provides customised research and business intelligence to leading corporates, public sector organisations, financial services firms, and professional services firms. The company specialises in providing high quality procurement and supply chain intelligence to CPOs and procurement professionals worldwide. Analysts from Pure Research work as an extension of its client’s procurement teams to deliver high quality insights on suppliers and supply markets. The company has offices in London, U.K. and New Delhi, India.