Search engine optimization of websites

Posted by shweta dubey on January 4th, 2017

Search Engine Optimization is a process of work on the site, its external and internal factors influencing the ranking (sorting) in the search engines structure, content, code, link to the site in order to increase the relevance of the resource user searches and increasing the level of trust to the site at search engines and thus, increase the position of the site in the SERPs - to attract visitors (potential customers). SEO professionals need to understand the algorithms of search engines, indexing content, search and ranking of sites as well as how the user is looking for something needs gaining priority in the search.
Search engine optimization
It is a process when the website structure, page settings and content are set in such a way in which search engines are encouraging that site was indexed and placed in the top positions of search results.
SERP on request
Result query user into a search engine is a list of the relevant pages of sites from the user's request point of view of the search engine algorithm. Sorted in descending order of relevance.
Search engine (machine)
Site that accepts user requests and issuing the result of them is a list of relevant internet links demands in one degree or another. The list is sorted by relevance in descending order request.
That would produce a result, the search engine reads all who can find sites on the Internet, by going all the links to all the sites as well as by following links in its registration database sites. It then processes the information (filters, structures, sorts, packs, etc.) and records in its repository. Reading Internet sites are regularly using a search robot with a period of a few days to a few weeks depending on the level of development of the search engine, the parameters of the site and its accessibility.
Crawler
Search engine program that reads the contents of all sites on the Internet, information on which it is available. The more often the robot comes to your site, the less amount of time between the appearance of new materials on the site and their appearance in the SERPs.
After receiving the user's query, the search engine in your store among many millions and billions of pages of sites is those that match the query, sorts them according to the degree of compliance with the request.
Search engine optimization is the process of organizing content on the site and its interaction with other sites for website promotion positions in the results of search queries.
Search engine optimization is one of the key web marketing activities which helps to attract visitors to the site. SEO takes into account the work of the search engines and how users are looking for. Website optimization involves editing the content code of the site and the organization of interaction of the site with other sites in order to increase the relevance of the site for specific requests of users as well as to remove barriers to the indexing and create conditions for the most frequent and quick indexing by search engine spiders.
Black and White Search Engine Optimization
As in any activity, there are several approaches SEO promotion in search engines and consequently to attract visitors. The techniques which follows search engine guidelines are called White Hat Seo.
Also there are methods that search engines are not welcome (they allow achieving the goal of deceit way), and that the search engines may impose sanctions on the website. These optimization techniques are called Black Hat Seo.
Spamdeksing is a complex of illegitimate methods aimed at deceiving the search engine. Sometimes such measures are called unprofessional and illegal but because the law is not reflected and became almost black optimization and improving the profession, it is more correct to say about them is incorrect. Spamdeksing used because it is often faster and easier, but this way often terminates before reaching the goal. The webmaster can prevent spamdeksing unintentionally by inexperience but the search engine will recognize it and will impose sanctions on the website.
Black Hat Optimization methods include:
• cloaking (user site shows one content, the crawler other)
• Doorway pages (pages to redirect traffic)
• Use invisible to the user but visible to search engine content robot
• search engine spam, link spam
• Creation of Meta tags with irrelevant keywords
• creation of content with excessive keywords
• incorrect use of headers
• linkbombing - placing of links on a web page, an anchor which does not correspond to the document.
• other methods that fall under the sanctions of search engines.
Search engines may skip a single violation but the constant use of black methods will necessarily identified. The measure of restraint is often a ban.
Black methods of promotion sites have completely changed the interaction between the site and the search engine. They litter the network and greatly complicated the search engines. If before their task was to determine whether the content request and now the search engine to filter sites by separating trash and spam on white content. Now, the site still need to prove its legitimacy and win the trust of the search engine, created the so-called "white directories sites" as well as directories with even more stringent requirements for being in these sites - it catalogs " Trust sites " are those who are trusted search systems and users. We need new algorithms, based on which there is a selection of sites. These algorithms are constantly changing in order to be one step ahead of those who are trying to deceive them.

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shweta dubey

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shweta dubey
Joined: January 4th, 2017
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