Expand Your Business with the Help of Social Media Marketing

Posted by Maicle Desuja on January 5th, 2017

The media which are now used worldwide are the media which are used via the internet. There are various social medias in the web market. The social medias are there to connect, share and exchange of information among some communities. Just to interact with certain group of people is not the main objective of social media. In different media sites one can create separate account. From there you can get different community members with various tastes, various likes and dislikes etc. People with different choice can find interest in those different communities available in the various social media sites. There is facebook, linked-in, Google plus, twitter and lots of sites. The above mentioned sites are popular among people nowadays.

The global market informs us that most of the people nowadays busy in the internet throughout the day. The electricity and phone bills done in internet, the internet banking, online shopping, online booking of movie tickets, checking and booking of online rail or flight and lots of more (better to say almost all tasks) are examples of using internet by the common people as well the high profile personalities. The social media network is now also used for business purpose. This is because the business professionals’ first step in business is to advertise about their company products or services. By advertising in the social media sites they can get the maximum number of targeted customers or clients. The electronic media like the television is still used for advertising by many companies. Getting bored and irritated by the regular advertisements sometimes forces us to avoid those ads. For example, suppose we have planned to view any programme in television and on the mid way of the interesting part of the programme the advertisements started and after one or two ads we aborted the ad portion and helped us doing some other works. But if the ad is very interesting then we might stuck in front of the TV set. Citing this example is just to explain that if your advertisement is so much interesting then the viewers will find something attracting. After the viewers feel the ad site interesting, they will go through your page.

The advantages and disadvantages of using the social media marketing services:

Advantages:

1. The procedure of advertising is affordable and almost free of cost. The earlier convenient method of advertising in television, in newspapers or any other printable versions cost more than advertising in these social media sites.
2. A large number of followers or viewers are present at a time, so the business professionals can get a huge number of audiences who either likes or follows or share the ads.
3. On can get instant result on their ads as most of the people remain online in these social media sites and if not at that time, they can get response within a day or two.
4. If anybody wants they can interact with the viewers in the comment box or by chatting with them.

Disadvantages:

1. Anyone can comment anything in these sites. If anybody gives any negative comment about your site then it will be give negative impact on the viewers.
2. Time and effort must be provided continuously for the betterment of your site.

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